Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 27, 2010

If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. Let’s say you have a white paper for download on your site.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). To be entertained? I think not. How does zero clicks sound?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!]

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 7, 2010

(Tweet this review and you’re automatically entered to win a free copy of Delivering Happiness, courtesy of the author, and me) More from Convince and Convert 4 Rules for Email Design in a Cynical World Why Twitter Is the Anchor of the Social Media Team Blogs and the new transparency of communication Convince and Convert Recommends Alexandra (..)

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Organic SEO vs. PPC? Neither is right or wrong, but they are both part of a complex communications and customer landscape."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Convince & Convert

JUNE 3, 2010

Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. And I kicked the shit out of it.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

SEPTEMBER 21, 2010

It’s not, it’s a natural extension of what we already do, with a couple of different rules. It’s not, it’s a natural extension of what we already do, with a couple of different rules. It’s not, it’s a natural extension of what we already do, with a couple of different rules.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 2, 2010

But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. It's like building a house on an ice flow. It's hip, but not very long-term.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Single Grain

NOVEMBER 29, 2019

For example, you don’t need separate software or expertise to create a landing page for your PPC ads and there is no email software needed to send different emails to prospects at different times of the day. Dive Deeper: Build Backlinks – and Website Traffic – with Blogger Outreach. 6) Improve Blogger Outreach. Final Thoughts.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Convince & Convert

APRIL 14, 2010

Best rule for Twitter is the 8×1. Best rule for Twitter is the 8×1. That's a good rule of thumb and I haven't seen/heard it quantified that specifically before. I suspect it's working, otherwise they wouldn't bother. link] jaybaer Think about how much email spam there still is out there.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

PR 161

PR Social Media Paid Content Media 161

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Content Marketing Results: Landing Pages Rule , July 12, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

MAY 20, 2010

Tales of parents not having selected names until after child birth are very much the exception, rather than the rule. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. link] [link] Famous Bloggers RT @jaybaer: Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 8, 2010

has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. The fact that essentially every major corporation in the U.S.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

MARCH 9, 2010

If we follow the first rule of social media, which is to listen, then that should indicate in what social media neighborhood(s) our prospects and clients live. It will also tell us if we should rule out any social media tools. It will also tell us if we should rule out any social media tools.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. link] Ahmed Haha, an excellent post.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Hubspot

JULY 29, 2018

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. PPC - PPC is an acronym for pay per click. Blog" can also be used as a verb, meaning to maintain or add content to a blog. Example: yourblogname.blogspot.com.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Convince & Convert

JUNE 3, 2010

If you needed a new data field, a different validation rule or even just a field label updated, you had to prostrate yourself before them to get it done within the week, if you were lucky. Trend #1: Helping non-techie people do techie stuff Until Wufoo and its ilk came along, forms were strictly for coders.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. Useful and appropriate.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 4, 2010

RT @PaulaMBHall: (@mdonati) / (@jaybaer) You're Pissed Off at the Wrong Guy [link] [link] Rosanna Tarsiero You're Pissed Off at the Wrong Guy – [link] — I know a couple of wedding bloggers who could learn a lesson or two about this! Indeed, internal ground rules are the key, especially for smaller businesses.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. Not speaking of the fact that the rules, inner structure etc. Something perfectly innocent breaks some arbitrary rule that FB has put in place, and suddenly 10,000 angry mothers dump Facebook.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. Not speaking of the fact that the rules, inner structure etc. Something perfectly innocent breaks some arbitrary rule that FB has put in place, and suddenly 10,000 angry mothers dump Facebook.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 30, 2010

Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception. It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think?

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

seo.co

DECEMBER 8, 2020

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Shortly thereafter, several case studies were released by independent bloggers that suggested Cutts was wrong.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 2, 2010

When was the rule written that business had to be all-business? Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. I would add though that the wide-open, no-rules appeal of social media is precisely what discourages some.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

APRIL 27, 2010

Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. RT @jaybaer: One person in your company CAN make a difference.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 23, 2010

I am sure a lot of folks read Todd Defren’s rundown on the seemingly sticky situation of “being the team/voice&# for clients over at PR-Squared [link] It is in interesting read which talks about what Shift Communications did to participate as for lack of a better word a proxy on behalf of client. It's not a magic pill.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Single Grain

FEBRUARY 10, 2020

An algorithm is simply a set of rules that tells you how to perform a specific task, especially those done by a computer. A simple example of this is the recipe (set of rules) that you follow to bake a cake (perform a task). Long-tail keywords are more precise phrases rather than just one or two words. Algorithm (Updates).

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Convince & Convert

SEPTEMBER 20, 2010

Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins. There are plenty of exceptions to prove the rule. Louis, but Morgan might be able to weigh in. link] jaybaer Indeed Steve.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 21, 2010

It’s become a fuzzy catch all for everything from customer service, to customer experience, to customer relationship management, to content marketing, to word of mouth. event, and the Techset blogger lounge. event, and the Techset blogger lounge. This level of vagary is useless.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

SEPTEMBER 20, 2010

The Tortoise Rules But, social media speed is illusory and misleading. link] Chris Groscurth The tensions between “slow&# vs. “fast&# and reaching “many&# vs. “a few&# pose some serious logistical considerations for businesses and bloggers alike. This is an adoption rate far steeper than it was for websites.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Single Grain

DECEMBER 6, 2019

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145