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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. Diversify your audience to boost traffic. Source: Convince & Convert.

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Is Author Rank Really Relevant?

Hubspot

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. SERP results for the authorized will simply have a byline. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results.

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The Ultimate Guide to Google Search Console in 2018

Hubspot

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

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21 Smart Google SEO Tips for 2021

Moz

These are 21 practical tips that you can implement that should, hopefully, move the needle on your organic traffic. You don't actually have to rank higher to get more traffic if you can get more clicks from the rankings that you already have. FAQ schema gives you a lot of SERP real estate. Favicon optimization.

SEO 90
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8 Ways to Use External Links to Improve Your SEO

Single Grain

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. After reading it, you will learn to see that each outbound link is a new SEO opportunity for you to take advantage of and grow your site’s authority, traffic and online influence. Well, no more!

PageRank 140
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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

Kristi Hines , Freelance Writer and Blogger. My main business is creating content for others, so my goal for outreach is to promote the content I’m creating (primarily blog posts) for increased traffic, social engagement, and links. Find relevant bloggers via Twitter search and Twitter lists. Try BuzzSumo.

Outreach 114
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Why You Should Outsource Link Building to Boost Your SEO Efforts

Single Grain

Backlinks can be: Nofollow , links that do not pass link equity (ranking power) to the website they link to Dofollow , links that do pass link equity (ranking power) to the website they link to Hence, dofollow links from trusted, authoritative and high-traffic domains are best for SEO.