article thumbnail

Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

The article fits into Convince & Convert’s editorial topics, but it also provides insight that is specific to the guest blogger themselves. By building a solid library of relevant backlinks to targeted keywords, you should see an improvement in rankings, a higher PageRank score and a stronger domain authority.

article thumbnail

Is Author Rank Really Relevant?

Hubspot

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. SERP results for the authorized will simply have a byline. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

Authority: Google’s PageRank is gone forever! It remains one of the hundreds of items Google''s algorithm looks at when evaluating which results to return in the SERPs. Meta Descriptions: The description of your website pages which appear in search engine results pages (SERPs). Search in 2014: A Glossary of Best Practices.

SEO 28
article thumbnail

The Ultimate Guide to Google Search Console in 2018

Hubspot

Also, note that verifying your property doesn’t affect PageRank or its performance in Google search. Google-hosted sites, including Blogger and Sites pages, are automatically verified. This is a search term that generated impressions of your site page on a Google SERP. You must have at least one verified owner per GSC property.

article thumbnail

21 Smart Google SEO Tips for 2021

Moz

FAQ schema gives you a lot of SERP real estate. Now this is a form of PageRank sculpting. PageRank sculpting is a dirty word in SEO, but actually it works to a certain extent. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs. FAQ and how-to schema.

SEO 90
article thumbnail

8 Ways to Use External Links to Improve Your SEO

Single Grain

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. When you think about the major characteristics of shady bloggers, one common trait they all share is that they never link out to anyone. 1) Link Out to Small-Time Bloggers. Well, no more!

PageRank 140
article thumbnail

How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

Kristi Hines , Freelance Writer and Blogger. I have never believed in, for example, blogger incentives such as sending them ipads to get into bed with them. You shouldn’t design a campaign and then contact your influencers, bloggers or journalists to seed it just when you need them to. Try BuzzSumo.

Outreach 114