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Writing Better Content: An Emotional Pathway

Writing on the Web

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Scarcity , urgency, fear of consequences. Step #5 is emotional in tone, evoking scarcity and urgency, where you ask for readers to take action. Blog this on Blogger.

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The Senior Brain: How to Market to Oldies but Goodies…

Writing on the Web

Something’s wrong with the way marketers are trying to reach people over 65. If marketers don’t get wise to the way seniors perceive their marketing messages they are are in for a rude awakening. Yet, despite these statistics, only 10 percent of all branded marketing target older consumers (Wolfe and Snyder, 2003).

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Online Persuasion: Seeing Through the Eyes of Your Customers

Writing on the Web

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Or, track their brains as they go online to your website? Motivate action with fear, scarcity, urgency. Blog this on Blogger. And that shift means a different mindset.

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The Brain Science of Online Persuasion

Writing on the Web

What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not!

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Content Marketing Tips from Computer Games

Writing on the Web

What can we learn from online computer games about content marketing for business? My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.)

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Rant: The Problem with Formatting Sales Pages.

Writing on the Web

The real problem with sales landing pages is the formatting , and getting it to look like a professional did it, one with cool marketing savvy, along with the latest hip graphics. Blog this on Blogger. 12 Steps to Write Your Online Sales Copy. The fun is just beginning. as we say down here in my home town of Ajijic, Mexico.).

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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

Here’s a popup example from RebootAuthentic: See how the headline is personalized for Smart Blogger readers? Images can make a huge difference in any online marketing campaign, and exit popups are no exception. Add Urgency. You can personalize your exit popups for any audience you choose.

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