Convince & Convert

APRIL 15, 2016

Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally. In a nutshell, Google knowledge graph is a systematic way of organizing facts, people, and places to improve the relevancy of search outcomes.

Google 119

Google Wikipedia Content Wiki 119

seo.co

JUNE 16, 2021

If you regularly link to another’s content (again, when it makes sense to do so) and share their content with your followers on social media, they might take notice. Use Social Media. Review your social media profiles to confirm you’ve included links to your site. Give Interviews on Podcasts. Submit Press Releases.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 128

Social Media Media Blogger Co-Registration 128

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. 70% of bloggers are organically talking about brands on their blog. 20% of consumers use social media to get a customer service response.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Marketing Insider Group

JANUARY 11, 2011

“Creative Commons&# is described by the non-profit organization that created it as an alternative to the “all rights reserved&# method of copyrighting material. Since most bloggers simply cannot afford the legal fees or the fines, they settle for some cash plus the domain. Creative Commons.

Copyright 100

Copyright Social Media Media Blogger 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

JANUARY 17, 2012

Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

SEPTEMBER 21, 2011

Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? Not only is it good for those, but social media can do lots more, too. That lack of focus leads to the sort of backlash against social media you’re starting to see. Tweet This Post. You know the ones. It happens.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

MARCH 11, 2013

Your intranet, on the other side, is more like a garden: relatively small in terms of users and content, with participants contractually bound to the organization and a low tolerance for failure. Chances are that the vast majority of your corporate bloggers won’t be as insightful as the folks writing for the New York Times or GigaOM.

Wiki 80

Wiki Wikipedia Terms and Conditions Social Media 80

Chris Koch

JULY 28, 2010

Image via Wikipedia. individual employees can blog as long as they adhere to the company’s social media policy. individual employees can blog as long as they adhere to the company’s social media policy. There is also less disruption when a blogger leaves the fold. In part, this is an issue of control.

Blogger 100

Blogger Wikipedia Work Management Social Media 100

Biznology

JULY 19, 2011

Image via Wikipedia. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how. by Chris Abraham. In that time, we've learned quite a lot.

Effectiveness 80

Effectiveness Wikipedia Paid Search Agency Advertising Agencies 80

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. This analysis will help you understand: • Where your prospective buyers are congregating in social media, and what they are talking about.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Biznology

JULY 16, 2013

Since WordPress, Blogger, Typepad, and even Tumblr allow you to adjust the post date of your blogs, you can slowly and surely backdate your entire blog offerings to go all the way back to the day you were born, if you like. Don’t worry, you’re not alone, either. Writers are not reporters and neither are you.

Social Media 80

Social Media Media Internet Marketing Google 80

Outgrow

DECEMBER 20, 2022

Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. Organic ways of gaining media coverage. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Digital B2B Marketing

FEBRUARY 9, 2012

Marketing can facilitate, organize and amplify. Thought Leadership Isn’t a Real Priority Your potential thought leaders are valuable people in your organization, and everyone wants more of their time. Thought Leadership Isn’t About You Marketing organizations are instinctively focused on their product, message and position.

Thought Leadership 100

Thought Leadership Wikipedia Paid Search Agency Blogger 100

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Case Study: US Open Marketing. IBM sponsors the event.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Consider writing a Wikipedia page about yourself. This Time, It’s Personal.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Hubspot

MAY 2, 2019

After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. Image Credit : Wikipedia. Whole Foods Market. Maybe they would still be a standalone company.

Ideal Customer Profiles 75

Ideal Customer Profiles Paid Search Agency Planning Branding 75

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Search engines monetize based on ads run next to organic results and a lot of that content comes from companies. The alternative of course, is to advertise. What is the method to your blogging success?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

guest blogger. social media. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. Enterprise Wiki. Federal Budget.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Convince & Convert

MARCH 4, 2016

Look within your organization for data that can be conveyed visually. Evidence from peer-reviewed journals is always taken more seriously than evidence from a Wikipedia article. Blogger Outreach. Bloggers are always looking for high-quality, contextually relevant visual content to show to their audience. Social Media.

Linkbait 142

Linkbait Planning Peer-to-peer Landing Pages 142

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.  From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Hubspot

SEPTEMBER 15, 2014

Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. What can they teach us?

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Scoop.it

MARCH 16, 2023

They are typically very easy to read and quickly skim through; They are very SEO-friendly, as they are essentially a table of contents for blogger content and can be conveniently linked to lots of other articles; There are a ton of listicles out there, so you can easily find one that fits your niche and meets all your standards.

Curation 79

Curation Organization Tips Content 79

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Moz

JANUARY 28, 2019

A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content. Purchased links Google and Bing both seek to discount the influence of paid links in their organic search results.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. An example of this is the Twitter API. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

AUGUST 9, 2012

How information is organized into categories, pages, and subpages on a website, and how they link to each other is called site architecture or information architecture. 7 SEO Principles Bloggers Must Remember is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Check it out.

Blogger 152

Blogger SEO Privacy Policies Paid Search Agency 152

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. I searched Wikipedia for information but couldn’t find an exact definition. It’s a way for organizations to further their role as a resource to their audience. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

WebMarketCentral

JANUARY 5, 2009

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company's name. Consider writing a Wikipedia page about yourself.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Martech

MAY 19, 2022

Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. In other words, stay away from large websites that play within a variety of verticals but happen to rank above you (big box stores, Wikipedia, etc.).

Profiling 111

Profiling Peer-to-peer Viral Marketing Outreach 111

WebMarketCentral

JULY 22, 2008

On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. Through it's search crawling, it knows which other sites link to that company's site, which publications and bloggers write about it, and what gets said about the company (if anything) on social media sites.

Google 20

Google Wikipedia Contingency Planning PPC 20

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 100

Social Media CMS Development Tips Wikipedia 100