Industrial Marketing Today
MAY 21, 2010
It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. It has to be a value exchange for people to give up their contact information to you.
Industrial Marketing Today
SEPTEMBER 21, 2011
I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. 42% of engineers and specifiers said they couldn’t find complete and detailed product or capabilities information on suppliers’ websites ( Source: ThomasNet’s Industry Market Barometer™ ).
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Industrial Marketing Today
JANUARY 3, 2011
Savvy industrial bloggers can write articles using carefully researched keywords and phrases that match these searches. Attracting more industry analysts and influencers who are drawn in by your fresh, informational and educational blog content. Traffic and potential leads increase as the number of indexed pages increases.
Industrial Marketing Today
JUNE 3, 2010
In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Harness that power by gathering all the information and then editing the material into cohesive content.
Industrial Marketing Today
JULY 14, 2010
Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. I searched Wikipedia for information but couldn’t find an exact definition. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. What is content curation?
Industrial Marketing Today
AUGUST 24, 2009
Studies have shown that people retain information quicker and longer when you engage their visual senses. A picture is worth a thousand words and can quickly simplify a complex concept that otherwise would take you many words to explain. READ If you are going to edit your own content which is not a good idea, then read your text aloud.
Industrial Marketing Today
NOVEMBER 1, 2010
Rick Short , Indium’s Marketing Communications Director and the chief corporate blogging strategist, manages 73 blogs written by 14 in-house bloggers, all engineers. Indium Corporation is a developer, manufacturer, and supplier of specialty alloys, solder products and solder paste.
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