Biznology

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The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes.

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The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogging Isn’t Cool.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Also, if you start with high-quality, shareable content, you will have an easier time garnering links to it. Internal Links. Blogger Outreach.

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Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Google Authorship is making big waves in the SEO and digital marketing worlds. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Google’s patent for Author Rank can be found here.

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Penguin 2.0 Rolls Out This Summer: Please Calm Down

Biznology

Matt Cutts and the rest of the Google webspam fighting team decided they’d give everyone in the industry a heart attack last week with Matt Cutts latest video. Image via CrunchBase. In this longer than average video, Cutts discusses some of things that Penguin 2.0 The Good Practices Haven’t Changed. Far from it in fact.

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Lead your customers to your best online content: here’s how

Biznology

Set links to open in a new window: you don’t want to disrupt your blog readers from continuing to read the article your link is found in, so always set an internal link to open in a new window. Make it easy to navigate: another purpose of internal links is to create a pathway for visitors to your site to get around.

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Should guest blogging still be part of your SEO strategy?

Biznology

Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. For instance, I’ve stopped accepting guest bloggers at my blog altogether unless they’re people I’ve explicitly invited to post.

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