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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. Companies for decades ran focus groups and test markets, and of course monitored sales success. Bloggers started writing about how online reviews help with SEO.

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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. Focus Groups. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Through advocacy marketing, content seekers like bloggers and influencers could bring in more business opportunities. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. Understand what their needs are and use a personalized approach.

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How Neuromarketing Could Revolutionize the Marketing Industry

Hubspot

Don’t get me wrong, I love seeing a spike in traffic as much as the next blogger. So to accurately gauge our content’s emotional resonance, and in turn, its ability to grab people’s attention, makes them feel something, and compel them to act, we need to focus more on neuroscience and less on web metrics and in-person interviews.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

She shares tips for weaving yourself into the local fabric, opinions on the emerging remote workforce, and success stories in marketing all kinds of regional businesses. Do you work a lot with bloggers? I work some with bloggers, mostly food bloggers. Have FOMO when it comes to your local content marketing?

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

In my opinion, this is the difference between good or great. link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. My opinion – very bad idea. What is surprising is the lack of utilizing each resource to its capacity. Telling the right story is a strategy, not a tactic.

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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Bloggers could do this independently, but few have the resources to do a thorough job. Conversation Aggregation.