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B2B Public Relations: 7 tactics to pull more leads into the funnel

markempa

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

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3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. As a result, PR teams must engage with those audiences by listening to them, responding, and participating in ongoing, completely public conversations. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. The reason?

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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Your narrative needs to be fair, objective, and engaging, and leave the reader with some lasting value that will inform their future buying decisions.” Career Trajectory.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

We’ll also share some real-life pre-launch marketing examples for you to take inspiration from. Apple’s product launches are another example of a brilliant pre-launch strategy. These are great examples of tried and tested pre-launch marketing secrets. What Is a Pre-Launch Marketing Strategy? The hype he created has led 1.5

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Competitors want you out, influencers want you in

Onalytica B2B

For example, if you wanted to identify key communications bloggers via vanity metrics such as Twitter followers or LinkedIn connections, you might miss out Richard Edelman. Another example: let’s say you want to do work around green issues. But how do you find more influencers in new areas? Making a difference.

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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Paying close attention should be something you do concurrently with your efforts to fill the search engines and social media platforms with positive information about your activities. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. Just what constitutes a “fake” blog?

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29 of the Best Social Media Marketing Blogs of 2018

Hubspot

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media's impact on marketing and public relations. Social media is no exception. 29 of the Best Social Media Blogs.