Optinmonster

MAY 16, 2023

The assessment criteria outlined in Google’s Quality Rater Guidelines heavily depend on a website’s reputation outside of its own pages to determine its level of trustworthiness. For example, some other website links back to you because they appreciate your page as a resource. The benefits of guest posting are multi-fold.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Brandpoint

APRIL 16, 2019

This guide will explain why guest blogging is so effective, give examples of different techniques and types of guest posts and answer a few questions you might have on the method itself. The example below shows how this author is promoting a digital agency. The Benefits of Guest Blogging. Source: Convince & Convert.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Valasys

MAY 7, 2020

The removal of links is one of the greatest problems that the guest bloggers face, particularly the ones doing it for high-quality link-building. Violating the guidelines may get your pitch deleted without even getting noticed. Consider putting your best feet forward when trying to pitch to your favorite website’s editor.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Optinmonster

AUGUST 25, 2022

The plugin is easy to use for bloggers, business owners, designers, and anyone using WordPress. Semrush also lets you track your search engine results page (SERP) positions and discover millions of relevant keywords. For example, here at OptinMonster, we’d like to see a mix of generic, branded, long-tail and other types of anchor text.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

EMagine B2B Blog

MARCH 5, 2019

Example Schema Usage for Hospitals. Google, for example, has reviewed over 130 trillion web pages. That is a lot of content to crawl, digest, index, and rank for the search engine results pages (aka SERPs). In this below video, Google walks through examples of structured data, why it matters, and how it helps website owners.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Optinmonster

APRIL 12, 2024

Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs). Organic Search : The process of obtaining natural placements on search engine results pages (SERPs) without paying for ad placement. Google Ads are an example of PPC advertising.

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

Single Grain

NOVEMBER 22, 2019

Here are a few examples: Regardless of any plugin you are using, an article's featured image is usually what shows up in “Related Posts” or “Recommended for You,” which is key in taking a user deeper into your site. A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail.

Features 133

Features Conversion SERP Social Media 133

Single Grain

DECEMBER 1, 2023

Maintaining rankings in the changing search landscape is possible for website owners who adhere to Google’s guidelines for quality content, such as demonstrating expertise and providing evidence in high quality reviews as per Google E-E-A-T : How Do Core Updates Affect Website Rankings?

Google 59

Google Guidelines SERP High Quality Lead 59

Conductor

JANUARY 11, 2022

You have to speak their language if you want your website to rank prominently on search engine result pages (SERP). A website sitemap tool signals to search engines which URLs you’d like the search engine to crawl on your site and, ideally, index in the SERPs. For example, sitemap variations might look like: [link].

SEO 119

SEO CMS Development Industry CMS RSS 119

Valasys

MARCH 17, 2023

For example, if a new type of content or a new approach to link building emerges as an effective strategy for SEO, businesses that are quick to adopt it may be able to outrank their competitors and capture more organic traffic. Since the 2018 medic update, the term EAT has been frequently mentioned in the Google Quality Rater Guidelines.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees).

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Martech Advisor

JANUARY 28, 2020

In this article, we cover the concept of B2B content marketing, core content marketing formats and distribution channels, advantages, and best practices, along with B2B content marketing examples to help you win at your content initiatives in 2020. Here’s an example of a landing page that allows users to download gated content.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Single Grain

OCTOBER 15, 2022

Real-life case studies show overwhelmingly that in order to drive real growth with content marketing, you need to approach it like a hungry startup: This is a major shift in mindset that I myself had to go through: I went from thinking like a blogger to thinking like a startup. Let’s take this very article as an example.

Marketing AI 98

Marketing AI Content Lead Ranking Lead Scoring 98

BenchmarkONE

NOVEMBER 17, 2022

Check out these examples of syndicated content: Pay attention to me: how marketers can avoid losing the younger generation by Katy Keim. Google rubber stamps syndicated content and won’t penalize you provided you follow the fundamental content syndication guidelines. Liquid expectations by Baiju Shah. The answer is no.

Distribution 61

Distribution Tactics Top of Funnel High Quality Lead 61

Hubspot

JUNE 12, 2018

I won't sugarcoat it: 2017 was a tough year to be a blogger. But in 2018, those long-tail search queries are more likely to result in entirely different SERPs with entirely different top results. Featured snippets and other on-page search features are taking a toll on CTR from SERPs. The Blog Traffic Plateau of 2017.

Traffic 76

Traffic Hubspot Lead Ranking SERP 76

seo.co

DECEMBER 31, 2020

Bloggers and small business owners often complain that they find it challenging to gain traction with SEO and online visibility – particularly with Google search results. Brands have been instructed to follow consistent publishing guidelines, but they haven’t been told how to create content, structure it properly , promote it, etc.

SEO 64

SEO Keywords Long Tail Marketing Link Building 64

seo.co

DECEMBER 18, 2020

When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. For example, a restaurant that only operates in one location might completely avoid national SEO and exclusively focus on achieving a local 3-pack ranking.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Webbiquity

MARCH 19, 2013

10 Extraordinary Examples of Effective Link Bait by The Daily SEO Blog. ” Jon didn’t say these examples were easy , just extraordinary. My favorite: “Go to Meetup.com and search for the word ‘blogger’ and refine the results by your area, and you’ll find local bloggers meeting up in the same place.

Link Building 100

Link Building SEO Ad Building Tools 100

Single Grain

JUNE 24, 2021

Brand SERP Optimization. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends. 7) Brand SERP Optimization. Mobile SEO. Long-Form Content. Fact-Checking. Video Content.

SEO 138

SEO Trends Content Marketing SERP 138

Single Grain

MARCH 18, 2020

Suddenly techniques that had worked for years were obsolete, and websites dropped in ranking — or were penalized right out of the SERPS altogether. Shortly after the first Phantom Update was released, a copy of Google’s Search Quality Evaluator Guidelines got leaked, and they responded by releasing the whole document in November of 2015.

Google 144

Google Guidelines Paid Search Agency Content 144

Single Grain

JULY 1, 2021

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. For example, this is an outbound link targeting Eric Siu’s podcast with Brian Dean of Backlinko. 1) Link Out to Small-Time Bloggers. Want an example? Well, no more!

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

accelerate agency

SEPTEMBER 1, 2021

What are SEO backlinks examples? For example, let’s say you’re reading an article on website A, and website A’s article links to website B. For example, when you apply for a job, you give the company you’re applying to a list of references that confirm you’re a good hire. What are SEO backlinks examples?

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

accelerate agency

JULY 1, 2021

What are SEO backlinks examples? For example, let’s say you’re reading an article on website A, and website A’s article links to website B. For example, when you apply for a job, you give the company you’re applying to a list of references that confirm you’re a good hire. What are SEO backlinks examples?

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

Adobe Experience Cloud Blog

OCTOBER 22, 2012

A highly respected blogger on search engine marketing and social media, Kevin also speaks frequently at leading industry events. Now of course Google have always been against buying links – because this manipulation of the link graph messes with their ability to deliver genuinely good results at the top of the SERPs. The Questions.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Optinmonster

JANUARY 22, 2024

Use Examples : Use examples to illustrate the term or concept where appropriate. Check Blog Submission Guidelines : Visit popular blogs in your niche and check if they have submission guidelines for guest posting. Avoid using complex jargon to explain a term that is meant to simplify understanding.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Single Grain

AUGUST 12, 2022

Off-page SEO refers to the methods used to increase a website’s position in the search engine results pages (SERPs). For example, let’s say you have a great blog post that shows up at the top of the search results for “best vegan recipes.” What Is Off-Page SEO? Get My Free SEO Marketing Plan .

SEO 136

SEO PageRank Webinar Metrics Marketing & Strategy 136

Single Grain

AUGUST 12, 2021

It’s enough to strike fear into even the most experienced of marketers and bloggers. This is the quickest and smartest way to make sure your writers hit all the important keywords at the appropriate densities, according to what is currently ranking well in the SERPs for that keyword. . It can seem like torture. The content audit.

Paid Content 145

Paid Content Top of Funnel Lead Scoring Lead Ranking 145

Content Marketing Institute

NOVEMBER 7, 2017

FTC guidelines. What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. And with the number of organic links on a Google SERP decreasing to an average 8.5,

Paid Content 103

Paid Content Promotion Paid Search Agency Budget Programs 103

Single Grain

JUNE 23, 2020

Influencers or bloggers whom you have collaborated with to share branded content. For example, if boosting lead generation is your number one goal, you’ll likely use a high-value piece of content like an e-book, and stick it behind a data capture form. Organic and paid social posts. Note which tools you use for this.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

Single Grain

MARCH 6, 2023

And you can check your website’s performance in the SERPs with tools like Semrush or Ahrefs If you want, skip right to our list of tools. For example, if you had 50 engaged sessions, and 500 total, your engagement rate would be 10%. For example, if you notice a high bounce rate, it might be due to slow site speed.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Webbiquity

FEBRUARY 24, 2015

The Ultimate Guide to Enterprise SEO by SERPs. Enterprise-level SEO–optimizing thousands of pages, often across multiple subdomains and interlinked microsites as well as a mothership site–is different from working on smaller sites. Dealing With Onsite Duplicate Content Issues by Search Engine Watch.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Single Grain

DECEMBER 6, 2019

For example, Microsoft and Uber use Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. One exciting example of AI in practice is chatbots (more on that later). Real-time bidding, for example, is a type of programmatic ad buying. 2) Programmatic Advertising.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Directive Agency

JULY 26, 2016

Example: If you’re an attorney, is the agency you’re looking to hire familiar with the legal industry? Take your time, do your research, ask for referrals, look for reviews and ensure they’re their own best example. #2. An agency who works within Google Guidelines . Chris Dreyer. ~ #SEO specialist and CEO of [link].

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76