Biznology

AUGUST 14, 2018

Hosting events—no matter what size or scale—is a great idea. Back in the day, hosting parties, meetups, and get-togethers for top-local-tweeters and geographically-close bloggers was all the rage. And then I didn’t skimp on the event. This is a thing. Reaching out to local communities and stoking fandom in real life.

Communities 126

Communities Blogger Class Twitter 126

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. Many “traditional” journalists now write blogs; does that make them bloggers? Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Hubspot

JUNE 2, 2011

Blogger outreach. Blogger Outreach. Build a relationship with bloggers first (don't pitch first) and you'll start to understand what you can do for them and what they will respond to. Look to people who have marketing backgrounds, as opposed to bloggers who know a little bit about marketing.

Blogger 28

Blogger Social Media Outreach Media 28

Biznology

AUGUST 28, 2013

Even the most experienced bloggers lack ideas and motivation from time to time. Local events. This is particularly important if your business is involved directly with an outreach or local networking event. Blogs have certainly blurred the lines between what is considered private, and what is public knowledge.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. I’m doing a big influencer outreach right now on behalf of a technology startup. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. IBM sponsors the event. And the words enriched all related social outreach.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

SEPTEMBER 27, 2011

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Bloggers Are Not Reporters. Bloggers are also typically not full-time writers. It’s recognition.

Blogger 148

Blogger Outreach PR Paid Search Agency 148

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Hubspot

NOVEMBER 3, 2014

This year, however, journalists made it even easier on us: Most of the quotes and tips included in the deck were taken straight from the interwebs, specifically Twitter, where reporters are all too eager to share what’s working and what isn’t when it comes to media outreach. public relations' What gripes did we miss?

PR 28

PR Guerilla Marketing Public Relations Press 28

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? What was your traffic pre- and post-outreach? How many comments did these posts receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

PR 160

PR Social Media Paid Content Media 160

Webbiquity

AUGUST 1, 2017

Influencers can spot “spray and pray” outreach a mile off. Beginning an outreach email with “Hi there” is possibly the fastest path to getting it deleted. Just as with dating, in influencer outreach, the quality of the people you interact with tends to be directly proportional to the length of the relationship.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. The reality is, there’s never been a level playing field. Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. Think of Public Relations as a map to communication. An Overview of Public Relations. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. Think of Public Relations as a map to communication. An Overview of Public Relations. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Biznology

DECEMBER 27, 2016

Folks are really starting to understand the value of the micro-influencer when it comes to promoting their event, brand, product, service, or cause. The state of the blogger outreach union ten years on. Take your bloggers and social media influencers to lunch. Influencer outreach is more PR than marketing or advertising.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? However — and this came up frequently at the recent Social Media AZ event — in B2B applications, they haven’t been as useful because people still often use a different e-mail address for personal and business use.

Social Media 123

Social Media Work Management Marketing Management Media 123

WebMarketCentral

DECEMBER 6, 2007

Broad elements to include here are: Advertising Public Relations Online Marketing Direct Appeal Branding Events Co-op and Channel Marketing Etc. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Convince & Convert

MAY 25, 2010

link] #bgsd [link] Elizabeth Sosnow Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services | Conferences and Events | Soci… [link] [link] Paula Lovell Hey @jaybaer you were rocking at #CAPRSA and this proves it. If you missed it, read the recap.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. My wife will attest to the fact that from the time I was 21 until I was 34, I attended a minimum of 3 networking events per week.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event. An interesting little related aside.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 13, 2010

You've got to take the time to tailor what to say, how to say it and when to follow-up…this works in sales, with media outreach and new business proposals. At one particular event, after several unsuccessful attempts at getting anyone to meet with me, I stopped at the bar for a drink.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

KoMarketing Associates

JANUARY 19, 2016

In fact, we recently published an industry news article that showed 79 percent of marketing and public relations professionals already have a content marketing program in place, and the majority (64 percent) intend to increase their efforts in the coming year. Initial Program Work.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

Convince & Convert

SEPTEMBER 21, 2010

Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. It stands to reason. Just like answering your phone or being nice to customers or any other humanizing factor.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I don’t believe in a “digital divide.”

Social Media 138

Social Media Media PR Webinar Metrics 138

Biznology

JUNE 29, 2012

While these folks might be hot-and-heavy at first, very few if any of them will be able to keep up their excitement over time, especially if they’re OBE — overcome by events. The honeymoon period with cool and the continuity of outreach and the quickness of the response might suffer.

Social Media 80

Social Media Work Management Marketing Management Media 80

Convince & Convert

JULY 22, 2010

The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Hubspot

AUGUST 2, 2010

The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Media and blogger database as the foundation of your media relations and blogger outreach efforts.

Inbound Marketing 28

Inbound Marketing Allocation Paid Search Agency Planning 28

Envy

NOVEMBER 4, 2019

Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. Influencer Outreach.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

Adobe Experience Cloud Blog

APRIL 19, 2012

Or if you have a live event, you can chop that event up into content that will take you down the road for weeks or months in the form of videos, infographics, or blog entries. Influencer outreach is essential for a successful content strategy. So why not make it available in both formats on two different channels?

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. It’s about moderating panels, a function that many of us are called upon to perform at events from time to time. Before the Event. Blogger Relations.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Scoop.it

NOVEMBER 2, 2021

It’s preferable to seek closely related terms or to hold the phrase itself and develop a sphere of influence around it over time in these situations. This may be accomplished by frequent content development, public relations, and promotional efforts. Virtual events with cutting-edge material that addresses common concerns.

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Brandpoint

JULY 26, 2018

At a Minnesota PRSA event this year, PR experts from Carmichael Lynch Relate and other big brands discussed how earned media placements are more important than ever in a world of fake news. Related: How Earned, Owned and Paid Media Work Together ]. Pro tip: Don’t limit your outreach to newspaper and magazine reporters.

Personalization 78

Personalization Media PR Press 78

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. Kim Kraynak Great post Jay! I really think that you nailed it on the head with that.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Freelance Content Creator / Blogger / Copywriter. Smart B2B marketers will strategically target event marketing--of course, backing up those efforts with content and social media. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62