The harsh marketing truth about online reviews
grow - Practical Marketing Solutions
JULY 8, 2015
Yet when reading reviews we tend to believe (for the most part) the person leaving the online review even though their favorite color is puke green and they despise bacon (gasp!). With reputation management at the forefront of businesses looking to spit shine their online ranking, how do we know that a person was compelled to leave an outstanding review? Are those photoshopped? THING.
Nutrition Byte: Conscious PR Choices on the Social Media Plate
JUNE 29, 2012
where one person isn’t wearing multiple sous chef hats of responsibility and accountability). I haven’t moved off a belief stated in my introductory post that public relations should oversee the (metaphorical) kitchen, but effective this Byte I’m recommending a somewhat modified bill of fare, whilst still retaining essential nutrition needed in a healthy social business diet.
PR Pitching 101: Is Personalization Gone?
PR Meets Marketing
JANUARY 14, 2008
Last week, I noticed a tweet from Andy Beal about Google PR sending an email on masses to a list of reporters and a few bloggers. Wow, this journalist email list is GOLD, shame I'm too ethical to do anything with it . I was surprised that Google PR didn't personalize the emails based on the reporter/blogger and beat. But this non-personalized approach surprised me.
Binary Byte: Shading Your Online PR; Managing Black and White Imperatives
OCTOBER 25, 2012
Evolving into a social business holds so much promise and opportunity from an integrated communications and public relations perspective. Regarding organizational public relations, it’s mystifying as to when and from where did the amorphous online “general” public get the idea it was in charge in a black-and-white (or binary) imperative sense?
Much Ado About Social Media Followers Who (May) Turn Into Customers
FEBRUARY 8, 2012
Add to that the new career ethic, which encourages employees to stay no longer than a few years at any company, the antithesis of the job-for-life dynamic of prior generations. But it may not always work so well in the realm of social media, unless you structure your business hires, partnerships and relationships for this new dynamic in public relations, marketing and sales.
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry. Please don’t.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Sarah Worsham ( @sazbean ).
A reading list for aspiring knowledge workers. Future Tense:
Buzz Marketing for Technology
JULY 9, 2008
Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder of the New Communications Forum , a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools. Think of this as one of the key process building blocks for a personal knowledge management system.
100 Social Media & Content Marketing Predictions for 2010
DECEMBER 14, 2009
I believe that the next "big thing" will be a greater sense of personalization and location-based offerings. Scott Abel They will (in 2010) increasingly begin moving toward providing personalized, location-aware, device-independent content (content that can be formatted on-the-fly for whatever device the user needs/wants to use - iPhone, laptop, print, etc.) While many public sites, such as youtube.com have gained huge popularity, they are not always the best vehicles for business-based communication. No kidding! Seth Godin.