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| | PR MEETS MARKETING
JANUARY 14, 2008 PR Pitching 101: Is Personalization Gone?
Last week, I noticed a tweet from Andy Beal about Google PR sending an email on masses to a list of reporters and a few bloggers. Wow, this journalist email list is GOLD, shame I'm too ethical to do anything with it . was surprised that Google PR didn't personalize the emails based on the reporter/blogger and beat. But this non-personalized approach surprised me.
| | CONTENT MARKETING TODAY
JANUARY 29, 2010 4 Common Sense Social Media Tips for PR and Marketing Pros
Yes, you can apply the best of traditional public relations practices to the new world of social media. Guest post from Kathleen Taylor, APR, President of the Southwest Florida chapter of the Florida Public Relations Association offers 4 top takeaways from their January 2010 Social Media Cafe. Myers Fl area. By Kathleen Taylor, APR. "The wisdom’s in the room.
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| | B2B VOICES
AUGUST 3, 2011 Quotes That Inspire Me and Why
Here are a few quotes that guide how I view working in public relations and why. Not to the extremes of career burnout or by sacrificing your personal life, but to the point that you should think about your work as wanting to win. Wall Street is one of my favorite movies about values and ethics. Sometimes inspiration can come simply from a quote. Breathe deeply. Emerson.
| | DELICIOUS B2BMARKETING
JUNE 15, 2009 How NOT to pitch a blog | Online Marketing Blog
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry. Please don’t.
| | BUZZ MARKETING FOR TECHNOLOGY
JULY 9, 2008 A reading list for aspiring knowledge workers. Future Tense:
Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder of the New Communications Forum , a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools. Think of this as one of the key process building blocks for a personal knowledge management system.
| | WEBBIQUITY
JULY 26, 2010 19 New Featured Sources on the B2B Marketing Zone
The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Sarah Worsham ( @sazbean ).
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JUNTA 42 100 Social Media & Content Marketing Predictions for 2010
| MONDAY, DECEMBER 14, 2009
believe that the next "big thing" will be a greater sense of personalization
and location-based offerings. Scott Abel They will (in 2010) increasingly begin moving toward providing personalized
, location-aware, device-independent content (content that can be formatted on-the-fly for whatever device the user needs/wants to use - iPhone, laptop, print, etc.) While many public
sites, such as youtube.com have gained huge popularity, they are not always the best vehicles for business-based communication. No kidding! Seth Godin. MORE >>
PR MEETS MARKETING PRMeetsMarketing Weekly Articles: November 15, 2007
| THURSDAY, NOVEMBER 15, 2007
Where's the Short Cut to Timbuktu - in media Public Relations
Blog has an interesting post about media list building. Augment the research by reading the publications
online or in print. . I've used some of his tips for my personal
blog and I've seen some modest results as well. To Be Ethical
Or Not is the Question - Shel Horowitz authored a guest post on the IAOCblog about a Blogger
Code of Ethics
. My apologies - I am having the damndest time getting the links to work. Best Buy and Customer Service in the Same Sentence? You're Invited But. MORE >>
PR MEETS MARKETING PRMeetsMarketig Weekly Digest: October 25, 2007
| THURSDAY, OCTOBER 25, 2007
, this was the best thing Apple could do. Demonstrates a strong sense of ethics
that is sorely lacking from our society. . Imagine dissecting my pitch process to determine what yields better results with reporters and bloggers
. Who would've thought a $15 billion valuation for Facebook? figured so many people are blogging about this that there's no need to include in this weeks digest. Here's your Weekly Digest: . It's the Positive that Counts. David Meerman Scott writes an interesting post about the power "negative" headlines to drive traffic on your website. MORE >>
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