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B2B Public Relations: 7 tactics to pull more leads into the funnel

markempa

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. They agree that, more than ever before, prospects are engaging with B2B organizations through public relations efforts. A blogger may grab an image.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. By having these conversations, the company is humanizing the Eloqua brand and showing genuine interest in the organizations that use its products. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. It’s about engagement, too.

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How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. And, because there’s effectively zero barrier to entry, I would love to tell you everything I know about how I do it in a brief 20-minute Slideshare and PowerPoint presentation.

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How to Engage Bloggers Down the Long Tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. And, because there’s effectively zero barrier to entry, I would love to tell you everything I know about how I do it in a brief 20-minute Slideshare and PowerPoint presentation.

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Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

While this is effective for getting a lot of eyeballs on the initial post, the story is quickly buried due to the high frequency of posts. This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google.