PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. Marketers are familiar with a buyer persona, but ABM goes beyond differentiating personas. This is important, and you need to get off to a great start.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

The ROI Guy

DECEMBER 14, 2005

As the infrastructure remains solid, incremental investments drive the competitive advancement to the next level – where innovation still reigns, value versus cost matters most, and competitive differentiation can be gained with the right projects and spending plans. IDC: Economic Buyers, Digital Overload and Sales E.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Content Marketing Institute

NOVEMBER 22, 2017

Bernadette Jiwa is one of my favorite bloggers. Brian and Michael have an answer: Execution is the single greatest market differentiator. Rick Wong’s book is especially relevant for content marketers in the B2B world where sales cycles are long, the stakes are high, products are complex, and competition is fierce.

Creativity 107

Creativity Product Planning Content Marketing 107

The ROI Guy

JULY 22, 2010

IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl. Differentiate for S. Powered by Blogger. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Tailwinds for Marketing Automation Software - Insi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Zoominfo

FEBRUARY 21, 2018

The “Profit” number only includes sales made as a direct result of your trade show appearance. You must complete a full sales cycle before you can determine exactly how much profit you generated. Chances are, a good amount of these bloggers, websites, and publications will return for a second time.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

Zoominfo

JANUARY 30, 2019

If an event is large enough, the host company will likely invite bloggers, news outlets, and industry leaders to provide press coverage. Chances are, a good amount of these bloggers, websites, and publications will return for a second time. The “Profit” number only includes sales made as a direct result of your trade show appearance.

Trade Show 130

Trade Show ROI Planning Marketing Budget Creation 130

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. And it's STILL a big differentiator! Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Online Marketing Institute

MARCH 13, 2011

As the first and leading application set in this space, one of the many differentiators in our offering for B2B marketing is a full integration with the top business contacts database. This is driving a whole new marketing approach that leverages the power of the web to connect buyers and sellers – at all stages of a sales cycle.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

The ROI Guy

SEPTEMBER 17, 2010

Forward-looking focus on smart, engaging and innovative value- added content is a clear differentiator between leaders and laggards. IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl. Powered by Blogger. Tailwinds for Marketing Automation Software - Insi.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40