Remove Blogger Remove Buzz Remove Differentiation Remove Sales Cycle
article thumbnail

Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Heres our three key takeaway opportunities: 1) Buyer Facilitation versus Selling, 2) Buyers, Fueled by the Internet, Firmly in Control, 3) Most Prominent Inhibitors to Sales Achieving Quota is “Inability to Communicate Value Messages&#. IDC: Economic Buyers, Digital Overload and Sales E. Powered by Blogger.

ROI 40
article thumbnail

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. IDC: Economic Buyers, Digital Overload and Sales E.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition. IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl. Powered by Blogger.

article thumbnail

The ABM Essentials: Overview, Benefits and How to Implement It

PureB2B

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. Marketers are familiar with a buyer persona, but ABM goes beyond differentiating personas. This is important, and you need to get off to a great start.

article thumbnail

The ABM Essentials- The Overview, Benefits and How to Implement It

PureB2B

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. Marketers are familiar with a buyer persona, but ABM goes beyond differentiating personas. This is important, and you need to get off to a great start.

article thumbnail

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

As the infrastructure remains solid, incremental investments drive the competitive advancement to the next level – where innovation still reigns, value versus cost matters most, and competitive differentiation can be gained with the right projects and spending plans. IDC: Economic Buyers, Digital Overload and Sales E.

ROI 40
article thumbnail

Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , IP Telephony ROI , IP Telephony TCO , Pisello , ShoreTel , UC ROI , UC TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. IDC: Economic Buyers, Digital Overload and Sales E. Differentiate for S.