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17 Questions to Break Free From Competitive Content Issues

Content Marketing Institute

If CMI launched today, there is no way it could compete as a broad education and training site for content marketing. That includes your real competitors (who sell your products and services), media companies, bloggers, influencers, and anyone else who covers the niche. What differentiating value do you bring to the table?

Content 101
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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

This year the number of bloggers is expected to reach 31.7 Some marketers refer to verticals as “channels,” usually in the context of major media organizations — think television and radio, not distribution channels like social and search. Because you work across multiple verticals, you need to differentiate messaging for each one.

Verticals 101
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Must blogs be well written? 5 best practices for B2B blogging success

Heinz Marketing

Should some bloggers re-read their work, and perhaps make more liberal use of the spell-check? Blogs are inexpensive or free and provide vast distribution through multiple media channels that will enhance your business’s overall marketing reach. There are hundreds of blogs on the web and it is up to you to differentiate yours.

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Humans of Marketing: Erik Bowitz

Conductor

Outside of that, I believe we’re in the process of scheduling even larger educational sessions, where we get people from outside of the marketing organization to join us and learn about a wide array of different subjects, like paid advertising, analytics reporting, and SEO. If you’re a marketer, we want to know your story.

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The 28 Best Influencer Marketing Tools

Webbiquity

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. It has a very large database of bloggers with powerful search criteria.

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Fear-Based Cybersecurity Content Marketing: Does It Work?

nDash

Analyzing Brian Krebs and several other well-known security bloggers, I saw even more data breach focus. Fear Is Not a Brand Differentiator. Those that thrive will do so on differentiation.”—Ted Taking the right steps to differentiate your brand will make your company stand out over the long term. And it wasn’t just me.

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7 Ways Digital Marketing Grows Your B2B Business

The Lead Agency

SEO still rules as one of the best business-to-business marketing channels, being the most effective method for promoting and distributing content for business-to-business marketers. . Business-to-business marketing seek to educate their target audience. 4: Blogging platforms. 5: B2B Email marketing strategy.