Customer Experience Matrix

JULY 16, 2009

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

APRIL 15, 2008

Partly it's because I was tired of the old look, but mostly it's to allow me to take advantage of new capabilities now provided by Blogger. . - Most obviously, I've changed the look of this blog itself. The most interesting is a new polling feature. You'll see the first poll at the right. I've also started a new blog "MPM Toolkit" at [link].

Blogger 120

Blogger Tagging Advertising Agencies Consulting 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

OCTOBER 8, 2010

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. But a system's relation to customers is just one dimension.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

NOVEMBER 28, 2012

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.”

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 5, 2008

As much as anything, I’m deterred by the fact that I still haven’t figured out how to load the table into Blogger so it will display properly. Incidentally, I am not being coy in mentioning the matrix without publishing the details. Yes, I do know how to hand code a table in HTML.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 27, 2008

But I’ll make it easy for you (with apologies that I still haven’t figured out how to do a proper table within Blogger). I should probably offer a prize for anybody who can correctly infer which vendors have which features from the above.

Analytics 120

Analytics Marketing Management Classified Ads Vendors 120