Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). We’ve added Disqus as the commenting system. But seriously, THANK YOU. Incredible.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

AUGUST 2, 2010

[link] [link] Community Strategies Facebook Success Summit – 22 Sessions on Everything Facebook: Is Facebook important to you and… [link] [link] [link] JobShoots Facebook Success Summit – 22 Sessions on Everything Facebook [link] #news #socialmedia [link] JobShoots Facebook Success Summit – 22 Sessions on Everything Facebook [link] #news #socialmedia (..)

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

MAY 25, 2010

slides from my preso with @bgindra) [link] [link] Mike Malone RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services [link] [link] Scott Appel RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S. link] [link] Abbie S.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

JULY 5, 2010

fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Thanks @jaybaer! #fb

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Im Jay Baer.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. Also, don’t be afraid to link to other posts or resources from within your posts. 5 ways to fix it.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. That’s it.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JULY 15, 2010

It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar. There are tons of free and paid tools out there that help you to monitor the conversations taking place.

Social Media 140

Social Media Paid Content Media Act-On 140

Convince & Convert

JUNE 17, 2010

(cartoon by Dewald ) More from Convince and Convert 7 Reasons Not to Put All Your Eggs in the Twitter Basket Why Twitter Needs Its Bottom Spanked Why Twitter Is the Anchor of the Social Media Team Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) How to SEO your (..)

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. On occasion, each has even taken action related to the “conversations”.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 11, 2010

I'm connected with quite a few Indiana bloggers and they are all terrific. And, unlike the aloofness that AZ bloggers kind of are, in Indiana they seem to be much more cohesive and supportive and so maybe you'll be able to share how to do that so your AZ bloggy brethren can do that as well. link] jaybaer Thanks so much.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

SEPTEMBER 20, 2010

more here: Crushing the Myth of B2B Social Media | | Social Media Consulting … Share and [.] And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? Its great to see this conversation so relevant active! Thanks for the kind words. Means a lot to me.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 21, 2010

Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool. Any SEO geeks want to weigh in on that? Is it extra SEO fodder? It’s also tough information for bloggers to get who haven’t had the traffic volume that C&C gets. This is a shocking ratio to me.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MAY 26, 2010

Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Make sure you’re tying together your email program and your social media program. " @jaybaer [link] [link] Phil “What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy.&#

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JULY 28, 2010

I refer to it with my clients as adding value to the conversation. Social media is much to noisy for people to pay attention to obvious self promotion. good advice from @jaybaer on being useful and helpful rather than salesy in social media. link] [link] Saying It Social How do you help your audience?

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Advertising shops, SEO agencies, email consultants…the list goes on. attempting to tackle the “new PR&# by integrating social media. Don’t cheat them of that opportunity. (Oh, It’s a big world out there.)

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

FEBRUARY 10, 2015

You already know a social media plan can really help you share your content and connect with your audience. In fact, a solid social media plan helps us at CoSchedule get 31.5 So how can you actually build a social media plan that works for you? 8% plan to use videos. 5% plan to use infographics.

Media Plans 167

Media Plans Social Media Planning Media 167

Convince & Convert

SEPTEMBER 21, 2010

Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities? That is only a one way target…what about the fans being able to submit content to a local conversation with other local people to see?

Social Media 155

Social Media Media Paid Content Work Management 155

Industrial Marketing Today

OCTOBER 26, 2009

Low conversion rate — is the percent of site visitors who take a desired and measurable action. Drive traffic to these landing pages and your bounce rates will decline and conversion rate will climb. High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Convince & Convert

SEPTEMBER 8, 2010

Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: facebook , myspace , online advertising , social media strategy , social media tools , social networks Did you enjoy this blog post?

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation. Yael, what are your thoughts on this – how do you think it'll be measured in the long run?

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Within moments of my customer support conversation, the ThinkGeek Twitter feed was connected to my conversation with William.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Does an In-House SEO Have a Fool for a Client? As a long-time in-house SEO, you’d probably expect that I did not consider myself a fool at the time I was doing that. Conversion Doubler.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. But Consumers Like New Media We (the consumer) like these “emerging&# types of marketing mediums better than the old ones. It gives us the ability to steer the conversation — and we like that. Marketing content that allows no interaction, falls flat.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

B2B Marketing Zone Posts

DECEMBER 1, 2010

Take a look at a couple items in the news last week: The Palms Hotel in Las Vegas is providing perks to guests based on their Klout score (an assessment of social media influence)**. People are now curating lists of the most influential bloggers by Klout score. How are your landing pages and blogger pitches? ReTweeting.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 3, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: R.I.P. 3 Ways Facebook is Killing Your Website Why D.I.S.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. None of the other media can do that, so it is still relevant and complete privacy is a hard thing to do as Facebook has found out. link] Ahmed Haha, an excellent post.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks. But where can a conscientious business blogger find free, legal images to use on their blog?

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

JUNE 30, 2010

More from Convince and Convert Are You Slow Enough to Succeed in Social Media 4 Detective Tricks to Find Your Customers in Social Media Why You’re the Key to Social Media Success Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social (..)

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. Today, I still believe we are in the Social Media “Honeymoon&# period. Social Media Marketing is heading in that direction.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 9, 2010

link] Ben LaMothe Are You Taking Social Media Shortcuts? link] KatFrench We've been having this same conversation with clients quite a bit lately. Completely agree with Jay Baer: [link] [link] Jackson Tucker Are You Taking Social Media Shortcuts? link] Concept Hub, Inc Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133