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The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia. " Content Marketing: “The term, content marketing, I am seeing here and there.    The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing.    Not sure I get it. 

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What Is a Blog, & Why Should You Create One

Hubspot

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet. A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this.

Wiki 100
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Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin

Heinz Marketing

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Great platform to check out, but scroll down the page, you’re going to see a lot of great insights and a lot of great content to help channel marketers. Very quick it happened.

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Book Review: Optimize

Webbiquity

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

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Why Marketers Need to Rise Above the Deluge of Crappy Content

Hubspot

When we at Velocity Partners published our latest SlideShare rant, “Crap: The content marketing deluge,” we got a big, big response. The rant is all about how the rush to content marketing in every industry will make it harder and harder for your content to rise above the noise -- and how the only defense is to build a Great Content Brand.

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Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

- Buzz Marketing for Technology , May 26, 2010 In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Do I Really Need a Content Strategy? Tweet This!

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Do You Make Time For All This Content? Will Traditional, Social Media Blend? What I’m about. Want to talk? 3D Icon Set.