Remove persona

Webbiquity

article thumbnail

How to Maximize ROI with Email Marketing for B2B

Webbiquity

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Beyond merely addressing the recipient by name, personalization entails creating content that speaks to their unique problems and difficulties. One easy method is to figure out average value per lead.

ROI 172
article thumbnail

34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Just 55% use Google+.

Stats 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? It takes time to build an audience and credibility with Google, but once you’ve built that it produces results over the long term. How can I figure out what content my target audience wants? The second-best time is today.

article thumbnail

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity

Identifying the appropriate corporate persona and tone via social media. Google Plus, 540 million active users. This way, your content won’t get lost in the sea of tweets and posts. Don’t be overly promotional and forget to share some value-added content. The power of visual content cannot be overstated.

article thumbnail

The 28 Best Influencer Marketing Tools

Webbiquity

After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count: 217,000. It collects data about the content you create, how people interact with that content, and the size and composition of your network.

article thumbnail

Five Expert Guides to the Best Blogging Tools

Webbiquity

Sharing your content socially? How can you come up with creative and effective new blog post ideas when “you’ve got timelines to adhere to, targets to hit and people within your company counting on you to keep pumping out high-quality content that appeals to your personas and gets noticed”?

Tools 100
article thumbnail

Book Review: Optimize

Webbiquity

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.