< £ Salon Bloggers & > September 27, 2006. -->. Customers, outside the corporate firewalls and disinclined to participate in technology initiatives designed for the suppliers needs rather than theirs (as most e-newsletters, e-rooms and Extranets are), continue to interact, information-wise, with suppliers the same way they always have -- receive (and usually turf) the marketing mail, put in their orders and rely on their relationship manager to decipher the former and process the latter effectively. The thoughts expressed herein are strictly those of the blogger. MORE >>

heard this message at a conference on global health in Geneva last week, but I also heard that the barriers to these potential achievements are social and cultural, not technological. RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but At the conference in Geneva we heard about the Peoplesâ?? science is not about technology but about global interaction: itâ??s Posted in Guest bloggers. The best work related social-networking for me is the buffet at courses/conferences, when I can exchange opinions with other attendees. MORE >>

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. People are now curating lists of the most influential bloggers by Klout score. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Why Chris Brogan is invincible - grow - Practical Marketing Solutions , November 14, 2010 I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution.  MORE >>

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. Blogger Relations. Wikis. Best of B2B Marketing for September 2010. MORE >>

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. Its in this phase that interaction with the organizations sales team becomes paramount. From start-up to execution and now ROI evaluation, we have lived the maturation of social media and digital public relations programs. assumed this pilot methodology was easily digested because it kept the budget (and risk) relatively modest. MORE >>