Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Why attend: Some 200 attendees and 2018 speakers from companies such as BuzzFeed, Vice, Tastemade, and The Wall Street Journal. Host: HubSpot.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

WebMarketCentral

NOVEMBER 12, 2008

The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. Twitter Tools Similar in concept to Facebook applications —but different—Twitter has spawned an industry in clever little tools. Get your "score" from Hubspot's TwitterGrader.

Twitter 20

Twitter SEM Tools Practices 20

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. In B2B SEO , your target market is typically a small group of decision-makers in companies in your niche.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Webbiquity

JANUARY 10, 2010

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? by HubSpot. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Martech Advisor

OCTOBER 18, 2019

This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” A newspaper, news channel, trade publication, blog, podcast, or similar high-impact media may interview internal stakeholders within a company to share more information about the product or any latest development with their audience.

Practices 43

Practices Examples WOM Media 43

Outgrow

MAY 30, 2023

About our guest: Des Traynor is a Co-Founder and Chief Strategy Officer at Intercom , as well as a member of the company’s board of directors. And how do you view the large number of companies that have added chat? Saksham Sharda: Okay, so that’s the end of the rapid fire. Unless explained in a really broken-down way?

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. 74% of companies indicate content marketing is increasing their marketing teams’ lead quality and quantity - Curata. . Content Promotion Statistics. . #8.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

Hubspot

MAY 23, 2014

This isn''t an exhaustive list by any means -- but maybe it''ll be a small source of inspiration for you to start your own B2B blog for your company (or kick your existing blog up a notch). For this company, blogging is about telling a visual story. 5) Forrester. 2) General Electric. 6) Dropbox. 7) Copyblogger.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. Published by Hubspot, May 2010. There is now a Product and Services tab that lets you feature everything about your company and what you sell. Social CRM - How some companies are using it.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The Effective Marketer

JULY 5, 2009

Seems easy enough but if you are a freelance writer or if your company is using one, that is one of the first things you should do. Whatever the guide you use or that you created along the years based on your industry, product, or service make sure everyone is on the same page as to what are the standards. Decide on a style guide.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). 35% of bloggers are professional journalists.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

The Effective Marketer

FEBRUARY 16, 2011

A Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. This nascent industry still has lots of growth to do. Just a few marketing automation companies have already raised over $170 million dollars combined.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Now you may wonder, “ How do we build a community? You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

SnapApp

DECEMBER 14, 2016

The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Whatever you do or produce, do it consistently (just like a media company). Sales enablement.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. 80% of companies are using LinkedIn as their primary tool to find employees. More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

FEBRUARY 24, 2015

5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100