Industrial Marketing Today
SEPTEMBER 29, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.
Industrial Marketing Today
MAY 21, 2010
Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. That’s all you need for now.
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Industrial Marketing Today
APRIL 28, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.
Industrial Marketing Today
APRIL 23, 2012
I realize not every engineering company has the deep pockets of an Emerson. Therefore, it has to be a collaborative effort between marketing and engineering departments to produce peer-to-peer content while at the same time meeting the lead generation objectives of the engineering company.
Industrial Marketing Today
JANUARY 3, 2011
You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. The chart below shows the difference between B2C and B2B companies. By not using every opportunity to generate high-quality leads, they may be leaving money on the table.
Industrial Marketing Today
DECEMBER 22, 2010
December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. Three Business Blogs with Proven ROI from Industrial Companies. Read full article….
Industrial Marketing Today
SEPTEMBER 21, 2011
I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. Through downsizing and natural attrition, many engineering companies are facing a critical shortage of trained people. Design in the absence of content is not design, it’s decoration.”.
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