Lenny's Newsletter

SEPTEMBER 5, 2023

The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. It was a cold email and we had met each other years before.” Also, VC introductions and co-building.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Biznology

JUNE 21, 2016

It’s cold-calling. If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. It is like sales. Well, you can.

Demand 145

Demand Media Blogger Public Relations 145

Albacross

JANUARY 17, 2020

This is great for cold calling or cold emailing. It avoids you having to contact a generic email address and, when calling, allows you to ask to speak to a specific person rather than the person in charge of marketing, finances or whatever department you are looking to contact. Marcus Svensson Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Hate Cold Calling?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

SEPTEMBER 22, 2015

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no.

Blogger 80

Blogger Outreach Media Public Relations 80

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. The heart of this strategy is what I call “ topic hubs.” Blogger Relations. Will Traditional, Social Media Blend?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Albacross

JULY 24, 2018

Check out how this blogger doubled her email list with a single exit pop-up. In an ideal world, you wouldn’t have to do customer outreach. So why waste your time cold calling leads and reaching out to new prospects, when you could be getting in touch with these guys instead? 15: View Your Leads’ Linkedin Profiles.

Budget Programs 71

Budget Programs Tools Business Marketing Budget 71

Webbiquity

FEBRUARY 11, 2020

To find the most influential customer, analysts, journalists, and bloggers in your industry segment, use influencer marketing tools such as BuzzSumo, Followerwonk, or Klear. When it’s time to do your outreach, do it right: personalize each message and let influencers know what’s in it for them.

Buyer Personas 180

Buyer Personas Demand Generation Demand Lead Ranking 180

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Directive Agency

JULY 26, 2016

Here are three quick points: 1. Be very wary if they called you first. of the so-called “SEO Experts” cold calling your business are going to end in a bad experience. Link Building / Attraction ( increasing domain authority through outreach and PR). What is their outreach strategy? Bill Sebald. ~

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76