KoMarketing Associates

OCTOBER 4, 2016

The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value. According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Link to other bloggers in your industry in hopes that they notice your link and then link back either at some point in the future or in reference to a valuable post you may have written in the past. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JANUARY 16, 2014

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. According to WordPress statistics , bloggers produce an average of 33.7 Here is a look at the recap: Blog Post Headlines and Titles.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Michael Brenner (@BrennerMichael) : “Sr. Michele Linn (@michelelinn).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JUNE 19, 2014

We need to understand how each channel works, what is successful, and how we can use this information to enhance our own strategies. With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. . *

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. It’s also received more than a dozen inbound links from industry-specific sources.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

NOVEMBER 24, 2015

Thought leadership and the sharing of professional knowledge in social media channels help influence the B2B decision making process. Provide thought leadership in support of business development initiatives. Blog posts can address common issues and challenges, or tackle current trends in the industry.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120