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Anything Goes Marketing

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Even Your Father is on YouTube

Anything Goes Marketing

As a blogger and a marketer, you need to look at YouTube in a broader context. Marketers must think beyond the YouTube community and see YouTube for what it really is - another channel to help spread the word about your product or service to your target market. What does this all mean? Post it on YouTube! It's really that simple.

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Americans Hate Canadians

Anything Goes Marketing

Negativity is very powerful these days as bloggers can write up how dissatisfied they are very easily via blogs. :) Why not add a comment that tells me the reason I can't watch the video? no no - especially when video is so easily accessible via YouTube and other channels. I think that this is grossly underestimated. This is a web 2.0

Web 2.0 100
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Linking blogs and newsletters together Part II (Lead Nurturing)

Anything Goes Marketing

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. If you don't believe me, I challenge you or Microsoft or IBM to include a post with the title " BUY NOW! BUY NOW !". Bannan regarding " Keeping Newsletter Readers Engaged ".

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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

This approach works for the average blogger but companies need better tools. As I mentioned in my previous article on the subject , your readers can comment on articles which adds a new dimension to email as it's no longer a one way push marketing channel. Other advantages? The above examples are the tip of the iceberg.

RSS 100
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Microsites, Blogging and Business Blogshit

Anything Goes Marketing

It can also be combined with other marketing channels such as paid search and direct mail to name a few for a controlled integrated marketing approach. It was probably written by a couple of pro-bloggers or the Walmart marketing team. What a bunch of crap.

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