Webbiquity

JANUARY 25, 2016

The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016. They also acknowledge this remains challenging, despite the deluge of data now available.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Biznology

JUNE 25, 2013

The email list, of course, a Feedburner RSS subscription , or maybe signing up for a free white paper, a sign-up form, or even just a contact form. It required fast-and-dirty writing and the willingness to get something out there first and maybe do some editing after. But what is the figurative marketing trap?

Social Media 80

Social Media Social Marketing Media Planning 80

Directive Agency

SEPTEMBER 3, 2019

However, the competitive landscape of content marketing is flooded with thought leaders, “professional” bloggers, and people pretending to be one or the other. These can be eBooks, guides, and/or white papers created for users to familiarize themselves with your brand before they’re ready to purchase.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

LeadSquared

JANUARY 28, 2015

It would help people learn more about the business or school in this case. Are case studies a good way to connect with readers? What platforms, apart from the company website, can be used to leverage these client case studies? Case studies are definitely a very good way to connect with your prospects.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for).

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Hinge Marketing

JULY 14, 2015

In t he Hinge Research Institute’s study of 500 professional services firms , high-growth AEC firms cited blogging as the second most effective online marketing technique. If blogger’s block is taking its toll on your online marketing efforts, take a look at the following tips for content creation: 1. Write Case Studies.

Top of Funnel 48

Top of Funnel Tips Content Differentiation 48

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

MLT Creative

JANUARY 18, 2012

In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. Follow great bloggers and take time to comment and share links to their content.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

SugarCRM

DECEMBER 11, 2013

White Papers. Case Studies. Guest Blogger. I have a serious case of wanderlust. Agencies & Consultants. On-Demand Webinars. Learning Management. Contact Us. You are here: Home Marketing Blog. Marketing Blog. Categories. Best Practices. Blog Series. Email Marketing. Learn Marketing Automation.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

B2B Marketing Zone Posts

OCTOBER 22, 2009

Several of our readers and fellow bloggers have told us they have found great value in the Interviews. ClickLaunch is ClickDocuments’ platform for launching new and exciting eBooks, books and white papers. Ambal’s Twitter: Ambal ClickDocuments. I really like what you are doing with your interviews?

Content Marketing 40

Content Marketing Advertising Agencies Aggregators Blogger 40

ClearVoice

MARCH 26, 2020

A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. White papers? Communications or media agency. Also, what content types will resonate most with your audience?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Content Standard

MAY 8, 2018

These are, in the vast majority of cases, not to do with timely offers or indeed new product functionality, but emotional platforms. Recent studies show that ratio has pulled to 50:50—and while those 10 extra percentage points on activation might not seem like a lot, think of it in practice.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Biznology

JULY 16, 2013

There’s so much amazing opportunity to dig up all of those awards, wins, relationships, announcements, testimonials, case studies, and white papers that you’ve produced en masse well before blogs existed, and pepper them into your present in the form of “it’s been ten years since” or into your past.

Social Media 80

Social Media Media Internet Marketing Google 80

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Engagement Coaching. Now we get to social media.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Engagement Coaching. Now we get to social media.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Sword and the Script | B2B

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. Case in point? B2B prospects want published pricing.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Online Marketing Institute

DECEMBER 23, 2010

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site."

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

nDash

OCTOBER 8, 2020

Blogs, web copy, guides, ebooks and white papers are my jam.”. White papers. Case studies. White papers. Case studies. White papers. Case studies. Types of Content: Case studies. White papers . Area of Expertise: .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Work Management 52

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. But in most cases, social media is being used as a supplement to existing marketing efforts.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Optinmonster

NOVEMBER 10, 2022

A report or white paper is an in-depth document that shares your unique data, insights, or advice. Case Studies. A case study details how one of your clients or customers solved their problem with your product or service. The most effective case studies demonstrate realistic, typical results.

Work Management 82

Work Management Examples Marketing Management Lead Scoring 82

KoMarketing Associates

JULY 28, 2020

Here are a few things to consider: Content Types: Publishing optimized blog posts is a nice place to start, as they can be used to drive brand awareness through promotional efforts in third party industry and social media sites, industry blogger outreach, fan-based forums, and communities.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

Marketing Insider Group

JULY 27, 2015

A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content. CASE STUDIES: Salesforce’s Customer Success Stories.

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. Case Studies in Custom Content. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. Webinars Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

nDash

OCTOBER 15, 2020

Case study. Case study. Case study . A former newspaper reporter and editor, I’m also an author, ghostwriter, blogger, copywriter, and marketing content creator. Case study. Area of expertise: Investment management. Compliance. Information technology. Type of content: Blogs.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

nDash

NOVEMBER 10, 2020

Analyzing Brian Krebs and several other well-known security bloggers, I saw even more data breach focus. It’s the idea that you distribute free content—eBooks, white papers, blog posts, infographics, social posts, newsletters, and everything in between—with the primary focus to provide value to your audience. Case Studies.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. 73% of successful content marketers use case studies as their preferred form of media. In this case, your primary task is to select communication channels where your audience is present and where you can have maximum visibility.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. 73% of successful content marketers use case studies as their preferred form of media. In this case, your primary task is to select communication channels where your audience is present and where you can have maximum visibility.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. In turn, this builds trust with the audience. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

MARCH 9, 2021

For example, if you sell IP transit to other businesses, enter “IP transit” and wait for Google to provide recommendations based on the most-searched-for terms: Once you have collected a few keywords, search for your seed keyword (“IP transit” in this case) and review the search results page. White papers.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Content Marketing Institute

MAY 11, 2018

Vocal bloggers, journalists, and subject matter experts crank out articles, books, and guest contributions for popular industry publications. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. But that’s not the case. outreach began.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

KoMarketing Associates

JANUARY 19, 2016

Here are a few things to consider: Content Types: Publishing optimized blog posts is a nice place to start, as they can be used to drive brand awareness through promotional efforts in third party industry and social media sites, industry blogger outreach, fan-based forums and communities.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Case studies. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Blog posts.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100