Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. This is true with regular media relations, so why do it with bloggers?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Writing on the Web

JUNE 28, 2011

Unlike a Facebook personal profile, Facebook Fan Pages allow you to: Get to know your clients – FB Fan pages track some demographics of your Fans. Blog this on Blogger. Post on Google Buzz. Just by sheer numbers, you’ve got to believe they are. It’s like an open buffet for people who like learning.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

JULY 5, 2010

I’m Barb Sawyers, a blogger who shares her interest in encouraging people to write like they talk. Write a profile, draw a picture, do whatever you need to keep this person in your mind’s eye while you write. Blog this on Blogger. Post on Google Buzz. Related posts: 4 Time-Saving Tips for Social Media Marketing.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 15, 2010

And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here. Blog this on Blogger. Post on Google Buzz. 4 Time-Saving Tips for Social Media Marketing. Grind this!

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Webbiquity

AUGUST 5, 2010

Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. So, in the interest of helping out new business owners (or business owners new to marketing on the web) without overwhelming them, Lee “decided to create…a short list of what a small businesses CAN do when starting a blog.&#.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

MAY 18, 2011

How to share your YouTube video on all of your other social profiles. Blog this on Blogger. Post on Google Buzz. How to brand your channel to effectively promote your business. How to use comments wisely to drive traffic to your channel. How to script your video to get the most traffic to your website. Share this on del.icio.us.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

How to share your YouTube video on all of your other social profiles. Blog this on Blogger. Post on Google Buzz. How to brand your channel to effectively promote your business. How to use comments wisely to drive traffic to your channel. How to script your video to get the most traffic to your website. Will be recorded!).

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

JANUARY 12, 2011

It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? If you’re in business for yourself, you’ve got to get out there online and tell your story. Blog this on Blogger. Post on Google Buzz. People expect that now days on the Web.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

DECEMBER 3, 2010

Both of these tools allow you to post a blog post on your blog and then have the post automatically show up on your profile or fan page or both. 6. Have a compelling profile that makes people want to check out your website. Blog this on Blogger. Post on Google Buzz. or networked blogs. Share this on del.icio.us.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

SEPTEMBER 7, 2010

Everybody who’s anybody has a profile in each. About the author: Sydni Craig-Hart, The Smart Simple Marketing Coach , teaches solo service professionals how to attract more clients and create more money in their business. Blog this on Blogger. Post on Google Buzz. The big 3: Facebook , Twitter and LinkedIn.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Post on Google Buzz. Assuming you’ve already got great content, there are many places to get links (e.g. But two great sources are blog directories and RSS syndication sites. charging for inclusion). Share this on Bebo. Share this on del.icio.us.

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Convince & Convert

FEBRUARY 10, 2010

RT @tweetmeme [link] [link] Lee Johnson ??? si ya me trae de encargo as como la ves de inocente. Tiene sangre de troll.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

MAY 5, 2010

jaybaer profiles @janenation: an online community w/Purpose and a Plan [link] [link] Stefan Pollack Profile of fellow #Worldcom PR Group partner's @janenation by @jaybaer Online Community With Purpose and a Plan [link] [link] Mixpo RT @jaybaer Is this the future of ad agencies?

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

SEPTEMBER 14, 2010

Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. Ideally, you also want a way to import the tags already available on user profiles. You’re in hunting mode, looking for tracks and setting lures.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JANUARY 4, 2011

Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. Write a blog post listing some important bloggers in your industry (such as the top 5) and point out how they make their blogs successful and you might find they return the love!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JULY 26, 2010

Someone searches for you, they’ll find your Twitter profile or Facebook brand page. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites.

Social Media 115

Social Media SEO Marketing Websites PR 115

Online Marketing Institute

OCTOBER 29, 2010

Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies. SOCIAL MEDIA MARKETING MANAGER at M80. Online Marketing Coordinator at Explo. Director of Engineering at Buddy Medi. Flash Developer at Bean Creative (Ale.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

JULY 9, 2009

This resonates across multiple departments within a company, such as marketing, sales and product development. This internal buzz stimulates action. LinkedIn profiles are updated. Others in the company closely track the campaign and begin to invest more time engaging in their own social media activities. Twitter feeds spring up.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JUNE 2, 2010

link] (Facebook, friendships, and voyeurism) [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] Phil Baumann Going too far with online marketing?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

JUNE 24, 2010

You'd be surprised at how many people will relate to you, and ultimately, click on your profile, your website, and retweet you to their followers. If you like painting yourself blue and screaming at hordes of invading Gauls, mention that fact.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going Social media strategists should help to do just that – build strategy – but I believe execution, especially blogger relations, needs to become part of overall media relations. Tyler Excellent post.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? This also means that a PR firms staff needs to know the basics.

PR 160

PR Social Media Paid Content Media 160

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You could do an “employee of the month&# feature on the page where you profile someone who’s making a big difference at the company or who achieved a significant milestone. 4 Tips for B2B Marketing on Facebook [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Tools to Include in Your Social Media Marketing Strategy by CompuKol Connection. When appropriate, let key bloggers know about it.&#

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S. What’s most surprising to you about Twitter in America?

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Of the top 10 posts, only number 4 and number 10 are semi-recent.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Writing on the Web

JANUARY 17, 2011

Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. Social media profiles and updates. I also believe that whatever online marketing we do is greatly affected by our inner stories. You can’t hide online. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Webbiquity

JANUARY 10, 2010

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

JUNE 15, 2010

It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts. It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. And over 50% of profiles are locked down private.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

MAY 19, 2010

Below is a graphic that places marketing mediums and tools where I believe their strengths lie on the D.I.S. A Facebook profile update is very shareable. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. We like things that involve us.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137