Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. Does that make sense?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. We need to get some VIRAL BUZZ ?going It stands to reason.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Biznology

OCTOBER 18, 2016

Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My Personal Digital PR Philosophy. We collect every blogger who has ever had a thematic interest in our customers.

Class 80

Class Long Tail Marketing Blogger Media 80

Convince & Convert

FEBRUARY 23, 2010

One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. An interesting little related aside. Man, you are good, my friend. I'd love your thoughts.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I don't know why, but that has always stuck with me.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Directive Agency

JULY 15, 2019

We also talk about this switch from Blogger Jet , which was the blog that he was running. He’s a great Twitter follow , he’s an even better person. So my first question for you would be for your personality, do you consider yourself to be more creative then than technical? I highly recommend this. Blake Emal: Really?

SEO 40

SEO Paid Content Budget Programs Tools 40

Convince & Convert

JULY 22, 2010

To raise funding, they developed a variety of programs to expand their outreach, including The Team in Training Program , which offers group training to those interesting in running a marathon to raise money for the cause. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Webbiquity

OCTOBER 5, 2010

New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Kiesha Easley shares her personal story of transition from Twitter newbie to expert and offers 10 tips for getting retweets she learned along the way including sending direct messages, tweeting others’ blog posts and responding to interesting tweets.

Twitter 100

Twitter Stats Tools Tips 100

Adobe Experience Cloud Blog

APRIL 19, 2012

Influencer outreach is essential for a successful content strategy. What are your recommendations for people who are just starting their influencer outreach? Also, Lee Odden is a terrific blogger on this and Sally Falkow is very good in the public relations range. The most buzzed about platform at the moment is Pinterest.

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

Convince & Convert

APRIL 22, 2010

At Monday’s Social Fresh conference in St. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. I am a management professor that practices personal branding and speaks about SM.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Will Traditional, Social Media Blend? wasn’t disappointed. Rules Have Changed. Follow better people.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. I would love to meet Amy in real life and see what kind of person she is. Kim Kraynak Great post Jay! I may use that in my new book.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Biznology

FEBRUARY 4, 2014

Why would it be any different when it comes to blogger and influencer outreach marketing? The conventional approach in outreach marketing and PR relies on converting just a handful of highly-influential journalists, online writers, and bloggers who have a well-established popularity and readership. 6) What is your goal?

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. The creators, Kelsey Meyer’s and John Hall, focus on authenticity and value, which is clearly highlighted in informative and personable blog posts by their writers. Become A Blogger.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160