Biznology

AUGUST 14, 2018

Back in the day, hosting parties, meetups, and get-togethers for top-local-tweeters and geographically-close bloggers was all the rage. The sort of people who become journalists and TV personalities and even celebrities are not the same people who are necessarily the online influencers I am talking about. Guess Who I Am.

Communities 126

Communities Blogger Class Twitter 126

Convince & Convert

APRIL 6, 2016

For GroupHigh, I run a bi-yearly influencer marketing virtual conference. The Outreach Marketing Virtual Summit is by far my favorite thing about my job and an event that keeps me and my network “to-date” on the latest and greatest strategies and creative tactics in the world of influencer marketing. Host an Event.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Blast Campaigns Outreach 98

SnapApp

FEBRUARY 20, 2018

From there, you can begin to qualify and prioritize your outreach based on the influencer’s: . When your list is organized and you’re ready to begin outreach, Content Strategist Cara Hogan recommends looking for shared connections to get an introduction: . Bridget Casey , a financial influencer and blogger, said: . “No

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

ClearVoice

AUGUST 3, 2021

Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support. This is an opportunity to work together and learn from more senior journalists on developing projects, presentations, and collaboration in journalistic conferences.

Organization 104

Organization Press Ethics Thought Leadership 104

Moz

JULY 15, 2020

We got Brian Dean to speak at an SEO conference. Create for the linkerati (bloggers+journalists) 2. Avoid JarJar outreach 4. Ask journalists or bloggers if they’d be interested in reading your pieces, but do so before you publish it to take some pressure off. Brian Dean — How to Promote Your Content Like a Boss.

Lead Ranking 68

Lead Ranking Lead Scoring CTR API 68

Moz

JULY 15, 2020

We got Brian Dean to speak at an SEO conference. Create for the linkerati (bloggers+journalists) 2. Avoid JarJar outreach 4. Ask journalists or bloggers if they’d be interested in reading your pieces, but do so before you publish it to take some pressure off. Brian Dean — How to Promote Your Content Like a Boss.

Lead Ranking 61

Lead Ranking Lead Scoring CTR API 61

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Lee Odden is an avid blogger, talented speaker, and author. He has spoken internationally, is an avid blogger, and author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

SnapApp

FEBRUARY 20, 2018

From there, you can begin to qualify and prioritize your outreach based on the influencer’s: . When your list is organized and you’re ready to begin outreach, Content Strategist Cara Hogan recommends looking for shared connections to get an introduction: . Bridget Casey , a financial influencer and blogger, said: . “No

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. I was installing a new personal consulting web site over the weekend and I was reminded of this.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Moz

JULY 15, 2020

We got Brian Dean to speak at an SEO conference. Create for the linkerati (bloggers+journalists) 2. Avoid JarJar outreach 4. Ask journalists or bloggers if they’d be interested in reading your pieces, but do so before you publish it to take some pressure off. Brian Dean — How to Promote Your Content Like a Boss.

Lead Ranking 46

Lead Ranking Lead Scoring CTR API 46

Hinge Marketing

JULY 22, 2015

Media and Blogger Outreach. Media and blogger outreach will demonstrate your expertise to a wider audience. Connect with relevant industry events or conferences within your target market to inquire about other speaking engagements. Conferences and Trade Shows. Downloadable Educational Content.

Webinar Metrics 48

Webinar Metrics Planning Ad Exchange Advertising Agencies 48

Biznology

OCTOBER 21, 2014

I’m doing a big influencer outreach right now on behalf of a technology startup. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. Sadly, that’s just step one: the initial outreach. It Might Be Personal.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Brandpoint

APRIL 16, 2019

The article fits into Convince & Convert’s editorial topics, but it also provides insight that is specific to the guest blogger themselves. Here are some examples of topics that might be out of the norm for most informational blogs: Providing a first-person opinion piece on industry news. Begin outreach to site editors.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Ranking 117

Convince & Convert

AUGUST 6, 2015

Granted, this topic is touchy because there will always be that one person that steps out of the woodwork and says, “You’re just doing this so they’ll do something for you in the future!” You do it because you have built a relationship with the person and because you want to see them succeed on a higher level.

Marketing & Strategy 158

Marketing & Strategy Marketing Proposals Marketing Trigger Marketing 158

Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. You knew that you had us—we personally were going to go and obsess over saving your company money—and it was small enough scale and they had backups, that it was okay to do it.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? Weekly is probably the minimum frequency, though there’s one highly successful blogger I know of who posts only once per month—but all of his posts are 2,000+ words, comprehensive, and extremely well researched.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Heinz Marketing

JULY 29, 2020

After attending MozCon Virtual 2020 , I’m convinced virtual conferences are the future. Besides the obvious benefit of saving lives, MozCon going virtual also meant far fewer fossil fuels and greenhouse gases were emitted into our air than if the event had remained in-person. Avoid annoying outreach emails that ask for links.

Top of Funnel 18

Top of Funnel Paid Search Agency Conference Advertising Funnels 18

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Hinge Marketing

MARCH 25, 2015

Make your own opportunities for in-person networking by joining local chapters of associations or organizations where your target audience is likely to be found. Over time, this networking can be augmented with attendance at national conferences for those same associations/organizations.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Marketing Strategy Webinar Metrics 48

Biznology

AUGUST 27, 2013

Here are the answers to all your prayers — though I have a feeling that this list is going to make you hate me: Be newsworthy : any earned media outreach or social media propagation campaign needs real legs and being timely and newsworthy is essential — just like any PR or promotional campaign. I dare you to be interesting.

Google 80

Google Social Media PR CAN-SPAM 80

Hinge Marketing

DECEMBER 16, 2013

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. The conference holds three events per year in the U.S. Related Stories 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter?

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 48

Webbiquity

DECEMBER 1, 2020

If you’ve ever been in a personal relationship, whether a friendship or romantic relationship where one person was self-centered and made everything “about them,” you know those relationships aren’t any fun. They enjoy working with big companies because of the credibility that confers. The Outreach.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

MLT Creative

JUNE 21, 2011

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. The BMA Unleash theme evolved from this outreach. ” The morning continued with an unusual break from business conference tradition.

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

Hubspot

OCTOBER 9, 2012

You know, the person that manages the whole thing? A good community manager should then grow your networks by engaging every day online (via forums and owned communities) and offline (via events, conferences, and meet ups). 3) Grows the Network. It’s about dialogues, not monologues. 5) Joins the Conversation.

Social Media 28

Social Media Communities Work Management Media 28

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important. You can call it ButterCRM Frosting for all I care.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

OCTOBER 18, 2013

I asked him what a marketer should consider if he or she doesn’t have a new rocketship to launch or a CEO with the personality of Elon Musk. Let''s face it, painting the conference room is not "news," nor is "new person hired for second eastern region assistant sales position."

PR 28

PR Press Public Relations Startups 28

ClearVoice

APRIL 19, 2022

We’ll take a look at good PR content examples and determine why there needs to be a content strategy to foster relationships with the media, influencer, and creators to establish effective outreach efforts. PR teams are excellent at reaching out and building relationships with journalists, editors, bloggers, and social media influencers.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Most good pitches don’t require a personal relationship. Outreach : how best to pitch?

Class 80

Class Long Tail Marketing Blogger Media 80

Hubspot

MAY 27, 2015

If you fail to attribute a useful tip to the person you found it out from, expect to be shunned. After 18 months of banging my head against a wall, I started thinking about that LinkLove conference again. We're working with a very well known SEO blogger in the U.K. Giving Up, Embracing Inbound, and Getting a Job. they asked.

Google 28

Google De-duplication Skype CAN-SPAM 28

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. Does that make sense?

PR 160

PR Social Media Paid Content Media 160

Biznology

DECEMBER 30, 2014

You need to be that person and that person reveals himself through being accessible, understandable, available, and knowable. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Go to a Conference (for fee).

Ad Building 80

Ad Building Branding Brand Identity Youtube 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Outreach: how best to pitch?

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. BTW, Jason, I am in awe of the way you answer everyone personally.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149