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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Whether yours is a small business that focuses on your immediate area or a multinational corporation with local franchises and offices, your customers need to find you online and off. Build Local Buyer Personas. The more details, the more your buyer persona will “come alive” to your content team.

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The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. The Core Elements of Small Business Marketing. What is blogging?

Insiders

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How to Turn Anyone Into a Blogger

Hubspot

When it comes to small businesses, who may have only a business owner trying to maintain all inbound efforts, blogging regularly becomes all but impossible. Whether you know it or not, every person that works for you is a potential blogger. It’s a real ‘teach a blogger to fish’ situation. Set Your Bloggers Free.

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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

Determine your persona. Your business already has a buyer persona — a fictionalized idea of the perfect customer. If it's appropriate, you might want to come up with an entirely different persona, one that's solely based around your enterprise audience. Blogger is also an integratable platform.

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B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

ViewPoint

Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. , an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com , the world's largest community dedicated to customer-centric business. As I reported in my "Customer 2.0"

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Content Syndication to Boost Your Blog Traffic

PureB2B

You'll want to find a syndication network with a solid history of serving audience segments that match your ideal buyer persona. For example, if you're a B2B SaaS company, it's probably best to go with a syndication network that has extensive targeting options for small businesses operating in the technology industry.

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Every Question You’ve Ever Had About Keywords, Answered

Hubspot

As previously mentioned, for a long time this meant bloggers could stuff their content full of specific keywords and rank well -- but that's no longer the case. In this situation, it's easier to stand out because you're focusing on what makes you unique to your target buyer persona.

Keywords 101