Remove guerilla
article thumbnail

Top 10 B2B Influencers in 2020

Oktopost

She was the world’s first Chief Content Officer , recognized by Forbes as both “The Most Influential Woman in Social Media”, and one of the “Top 20 Female Bloggers” She is also a Wall Street Journal best-seller for her books “ Everybody Writes ” and “ Content Rules.” . Adam Grant.

B2B 125
article thumbnail

S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]

Hubspot

It pretty much goes without saying that most business interested in growing are interested in more press coverage. This includes, but is not limited to, surprise visits, gag gifts, hostile pitches, and guerilla marketing (to name a few), which more often than not inspires rage instead of coverage.

PR 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three steps for B2B marketers to build a personal social media presence

Chris Koch

You may have to adopt a more split business personality (and do more work). I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). Now, I have to admit that I’m not a diligent RSS follower.

article thumbnail

Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. < £ Salon Bloggers & > June 15, 2006. -->. O ne of the fastest-growing disciplines in business goes by several names, but its all about observing customers. Now thats a powerful business tool. Business Innovation.

article thumbnail

How to Save the World

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. Business Innovation. · Social Networking / Blogs in Business. · Business/KM Blogs. Business Experiment. Myst Daves Business Posts. Open Business Blog. Guerilla News Network. February 28, 2008. -->.

article thumbnail

Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Dave Pollards papers on business innovation & knowledge management. < £ Salon Bloggers & > May 31, 2004. -->. But Work Effectiveness Improvement is perilously close to the 90s fad called Business Process/Performance Improvement (BPI, also known as Re-engineering). MADE IN CANADA. trust your instincts. <

article thumbnail

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. < £ Salon Bloggers & > November 23, 2005. -->. This time, the corporate finance practitioner told me he was paid for his specific technical knowledge, not for his understanding of business issues. November 2005. MADE IN CANADA.