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Why Your B2B Website Isn’t Converting More Customers Than Your Sales Team

Martech Advisor

I’d argue that over the past couple of decades, B2B websites have not changed as much as we’d like to accept. The other major factor in the argument of personalization versus creepiness is — what are the things you are personalizing? Learn More: Why Martech Should Think More Like Blue Bottle.

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3 Ways Your Experience Can Help You Sell Your Services

Convince & Convert

Set up a website or a blog, pour all your years of experience into a nice content guide, and start promoting it on social media and other marketing channels. Become an affiliate and market partners site on your website. Personally refer partner sites to people. Create an Expert Guide. Meh, you say. ” you might ask.

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The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools ).

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Top 5 Tools & Tech to Personalize at Scale

Televerde

It’s a little more complex than using a picture of Taylor Swift (or the latest YouTube star) posing with your product to sell it to trendy teenagers. Offering a personalized experience to such visitors allows you to build a strong personal relationship with them before they enter your sales process.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Consistent branding with our website. Personalized introduction by first name. So you could show your optin campaigns after a user has scrolled a certain length of your blog content, for example. But then we also have a list of triggers that help you identify the right subscribers by their interactions with your site.

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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

Here’s a breakdown of the main types of ads best suited for each stage: Awareness: Display Ads : Visual ads on websites or social media platforms that introduce your brand or product. Video Ads : Engaging video content on platforms like YouTube to capture attention and build brand awareness.

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17 Engaging Video Content Types that People Love to Watch

Single Grain

By 2021, the average person will spend 100 minutes every day watching online videos (a 19% increase from 2019). Many marketers believe that it's easier to produce blogs, case studies and even white papers. Blogs are great. Vlogs, or video blogs, are much better. Get A Free Consultation. Total cost? One cup of coffee.