Blog Webcast Webinar White Paper Youtube 
Leadspace
AUGUST 15, 2019
Business White Papers and Customer Case Studies. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. Videos and Blog Posts. A company blog is another great tool. Graphics are another fantastic tool.
Webbiquity
JUNE 16, 2015
And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Webinars (63%).
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KoMarketing Associates
MAY 1, 2013
According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Webinars/webcasts (88%). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%).
Buzz Marketing for Technology
JUNE 27, 2008
The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.
Anything Goes Marketing
NOVEMBER 16, 2008
During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form. Reuse your live presentations.
Content Standard
DECEMBER 9, 2014
Big players like Facebook , with its new autoplay addition, and Condé Nast , which recently hired YouTube stars for its own original video push, are also pulling out all the stops and taking advantage of the growth and effectiveness of video.
Online Marketing Institute
DECEMBER 23, 2010
So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. When a visitor clicks on the Call-To-Action, you request contact information (Name, Company, Email, and Phone) in exchange for the white paper.
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