Vidyard
MARCH 19, 2014
This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. That’s why we were so impressed with Taulia. What’s so different about Taulia?
Vidyard
MAY 20, 2014
A co-branded guide with our friends at Oracle Marketing Cloud, it’s packed with full of practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more.
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Vidyard
DECEMBER 4, 2013
What you’ll notice in the attention span data above is that there’s an initial drop off where we lose 20% of the audience after the first seven seconds, but this is actually what you should aim to do when narrowcasting your message.
Vidyard
FEBRUARY 6, 2014
Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me. Think about where your company can use this type of targeted approach with video.
Vidyard
APRIL 17, 2015
Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral.
Convince & Convert
JUNE 25, 2014
Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.
ANNUITAS
OCTOBER 26, 2020
It’s also the topic of another blog post by our CEO, Adam Needles. Marketing is shifting to being less about broadcast and more about narrowcast. We write more about that in this blog post: Is ABM A One-Hit Wonder? We also keep a close eye on “lift”. Otherwise, you risk spending too much money on a tool that doesn’t deliver.
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