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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

” With consumers using more products that track and measure their interactions with the world around them, marketers must adapt and learn how to use this data effectively. Much of John Legend’s initial popularity came from collaborating with artists like Kanye West, the Black Eyed Peas, and Lauren Hill.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Here are a few ideas on how to connect with early-stage buyers: Market opportunity research White papers Webinars Thought leadership videos Article highlights Thought-provoking blogs Interactive diagnostic assessment tools Value In the face of two economic downturns over the past decade, buyers have fundamentally and permanently changed.

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4 Video Marketing Metrics You Can’t Live Without

Vidyard

Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. Simple, isn’t it? Sadly, that’s easier said than done.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. One exciting example of AI in practice is chatbots (more on that later).