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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Focused on queries that close the pain points of our customers and, therefore, have potential purchase intent.

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Maximize Conversions With These SEO Keyword Selection Strategies

Huptech Web

Table Of Contents Introduction Why Are Keywords Important in SEO? Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? SEO keywords can do precisely that! Why Are Keywords Important in SEO?

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The Complete SEO Checklist for SaaS Companies

Marketing Insider Group

As the industry grows to meet this demand, SEO for SaaS is becoming more important than ever for companies that want to remain visible and competitive in their space. A strong SEO strategy that drives brand visibility, industry authority, and organic web traffic is critical to SaaS content marketing success. Quick Takeaways.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Understand Search Intent. Optimize for Voice Search.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of SEO. Here are a few reasons why your business might want to prioritize SEO first: Reach.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of SEO. Here are a few reasons why your business might want to prioritize SEO first: Reach.

SEM 40
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Enterprise SEO Metrics: The Key Metrics to Track for Success

Single Grain

Enterprise SEO metrics are key indicators that help you measure the success of your search engine optimization campaign. If you don’t track the right set of SEO metrics, you can’t determine your SEO marketing returns on investment. This means that for every dollar invested in SEO, the business earned $4 in revenue.