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Enhancement Round-Up Q2 2021

Lead Liaison

General leader board enhancements including the ability to add subtext to leader board results, add point rewards outside of activations such as document downloads, web page visits, and more. 2: Photo Booth [details]. 6: Landing Page Hotspots [details]. 3: Inconspicuous Redirect for Waypoints [details]. NEW ACTIVATIONS.

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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

By reviewing the activity of your leads via Marketing Automation dashboards, you’ll know if your quality leads viewed webinars, downloaded which white papers, viewed which pages on your site, and responded to which offers. Most systems integrate well with SalesForce.com, but also others. Prospect visits our blog page: 5 points.

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Hubspot Review

LeadSloth

Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. HubSpot provides an attractive package that includes all of this: not just software, but also advice.

Hubspot 100
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Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Blogging Benchmaks: In Search of the Missing Metrics - B2B Marketing Savvy , July 30, 2009. A List of Blog Directories - FYIndOut , July 21, 2009. Lead Nurturing and Scoring - Marketing Genius Blog , July 14, 2009. Hot Topics.

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How to Make Customer Experience the Heart of Your Internet Marketing Strategy

Hubspot

In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Social graph: Behavior on social networks like Facebook and LinkedIn.

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn.

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6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

2) Refine Your 30-Second Pitch. Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools.