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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

The tools make it easier to ID companies and prospects who work at those companies, by combining those IP lookups and visiting companies with data from various online contact databases and LinkedIn, therefore making it easier to contact the “who” rather than the “what.”. I like the search engine and search phrase features. Here’s ReachForce.

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Use LinkedIn and twitter to get recommendations.

Lead Gen 100
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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Use LinkedIn and twitter to get recommendations.

Lead Gen 100
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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

The new feature is a desktop widget that creates short versions of such links so they can be added to social media responses such as a Twitter post, Facebook page or blog comment. But once that happens, the new Genius feature will let them manage all further interactions with the same tools and processes as leads from any other source.