Crimson Marketing

MAY 18, 2015

Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? You have likely read blog posts explaining how to establish thought leadership in 10 Easy Steps or other such nonsense. Your competitors are likely pumping out blog posts and e-books to establish thought leadership.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. .

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

APRIL 21, 2015

The proliferation and speed of unstructured data via blogs, news websites and social networks is now such that potential buyers passively receive information (or in some cases misinformation) about your products and your competitors’ products well before someone from your sales team ever has the chance to interact with them.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

AUGUST 4, 2015

A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. Engagement – Engage potential customers on social media, a blog, or your company website. Originally published on LinkedIn Marketing Solutions Blog. Image: Courtesy of Photobucket.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

DECEMBER 9, 2013

You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Here are the top B2B social media trend predictions for the coming year: Social Media Accountability. Now that you’re active across multiple social media networks, it’s time to get serious about your metrics.

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

AUGUST 16, 2013

Graph Search has exciting potential to be your very own version of Google, Yelp, and LinkedIn all rolled into one.”. Gain Google Authorship. If you haven’t already started tracking your Google authorship on posts, now is the time. Google wallet is growing steadily and will follow suite with the likes of Paypal.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

SEPTEMBER 10, 2013

Key statistics per social media network: LinkedIn - . Google Plus - . 15% of businesses have acquired a customer through Google+. 70% of brands have a presence on Google+ wtih 50% of companies rating it as important to their business. 40% of marketers report Google+ is “useful to critical” for business .

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Crimson Marketing

OCTOBER 21, 2013

Social media networking. Google Authorship. All of your authors need Google+ profiles. Blog/forum spam. Over 70% of Google search terms are long-tail (5~7 words or more), used by people looking for something very specific, close to the end of the buyer’s journey. Examine competitor backlinks.

Long Tail Marketing 100

Long Tail Marketing SEO Marketing & Strategy Domain 100