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Is Link Building Illegal?

seo.co

Link building isn’t illegal. Link building is still in-line with Google’s guidelines. It’s HOW you build links that can land you hot water with search engines. Link schemes and spam links can assuredly get you algorithmic or manual actions that can tank your rankings.

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The Truth About Guest Posting

RebelMouse

There’s a lot of chatter about guest posting, or guest blogging, in the digital content community. However, guest posting is actually against Google’s guidance. Years ago, guest blogging was a great way to build a reputation for your website and generate important backlinks. What Is Google’s Official Stance on Guest Posting?

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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. Chapter 6: Link Building & Establishing Authority Turn up the volume. But what is a link, exactly? What are links? Links do that for search engines.

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Google’s Latest Panda Update – What Should B2B Marketers Know?

EMagine B2B Blog

In a recent eMagine Facebook Chat , the question was raised as to what B2B marketers should consider with regard to the recent Google Panda updates. In a recent eMagine Facebook Chat , the question was raised as to what B2B marketers should consider with regard to the recent Google Panda updates.

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What Are Nofollow Backlinks? (And Why They Matter)

seo.co

Nofollow Links: The Basics. + Why Do Nofollow Links Exist? + How to Tell If a Link Is Nofollow. + The Non-SEO Value of a Nofollow Link. + The Value of Nofollow Links for SEO. Nofollow vs. Noindex Tags. Should You Mark Links on Your Site as Nofollow?

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Book Review: Website Optimization

WebMarketCentral

While much of the material here is well-covered in blogs and other books, even experienced SEOs are likely to find a few new ideas here. Bake in your most important key phrase to your home tab, so instead of having the text link to your home page be "Home," use "Your Most Important Keyphrase Home." Very Sun Tzu."

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

This blog post will give you the actionable strategy and a complete step-by-step tutorial to answer this important question. When other types of platforms (like online news, blogs, best-of lists, etc.) And the best unstructured citations of all include links, of course! You can enjoy her previous articles here. Why is this?