funnel 
Hubspot
FEBRUARY 26, 2019
Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?
Webbiquity
MAY 10, 2011
Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. The core of social media marketing efforts should be the corporate blog. Link to product information from within your blog posts.
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Varicent
JANUARY 11, 2018
The best method is to look at your overall funnel–starting at demand gen and how that gets responded to–all the way down to the bottom where your won deals are. There’s a lot of stages in that funnel, so what I do is break each one down into pieces and then identify where there could be potential clogs in the funnel from there.
Hubspot
FEBRUARY 23, 2018
Customer Success might already receive their company blog's newsletter, but their conversations with clients can benefit from more tailored recommendations. Also known as " middle-of-the-funnel " content, this type of content can be hugely helpful to a customer success team because it reinforces product and value proposition comprehension.
Hubspot
NOVEMBER 7, 2012
While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. 3) Product Blog Content.
Adobe Experience Cloud Blog
APRIL 9, 2009
One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? LeadSloth on Demand Generation: Smart Tools for Lazy Marketers.
Hubspot
AUGUST 12, 2013
Direct them to a blog article or, ideally, a piece of educational content behind a lead conversion form. At this stage they''re thinking more directly about products than they are, say, at the top of the funnel. Direct the help-seeker to a piece of useful content behind a conversion form. Don''t try to sell them.
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