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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post. The B2B buyer controls the marketing message. They can research and explore vendor information across a range of platforms and social networks.

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Search: Moving Beyond Your Website in 2013

KoMarketing Associates

Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. On top of that, users are spending huge amounts of time on social networks, presenting another opportunity for your business to be found. Try out a couple when promoting blog posts.

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11 Must-Subscribe Marketing News Blogs and Websites

Hubspot

Subscribe to these blogs and websites via email or add them to your favorite RSS reader to stay on the cutting edge of all things marketing! 11 Must-Read Marketing News Blogs/Sites. Mashable ( Subscribe via RSS | Subscribe via Email ): Mashable is your go-to website for social media news and tips.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

There was a lot of talk about the intent Pinterest users have versus other social networks. Krista Neher of BootCamp Digital noted that Pinterest traffic converts at 10% higher than other social traffic. Write a Blog Post. Give your customers something without expecting anything in return. Put the video online.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(WebFX) 80% of marketers plan to augment their ABM budgets. LinkedIn) An ABM strategy can boost marketing revenue by 208%. WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Conversations Re: Sales | Marketing | Social Media | Etc. Tweet This!