ANNUITAS
AUGUST 19, 2022
My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. ” Forrester : “[O]rganisations [sic] that successfully align these three core functions report 19% faster growth and 15% greater profitability than their less integrated peers.”
ANNUITAS
DECEMBER 16, 2014
Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester. As mentioned in the previous prediction, according to Forrester, less than 15% of B2B organizations are connecting with their customers with effective content. Author: Carlos Hidalgo @cahidalgo is CEO/ Principal ANNUITAS.
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ANNUITAS
MARCH 24, 2015
In Forrester’s Report – B2B CMOs Must Evolve or Move On , 97% of CMOs either agreed or strongly agreed that “marketing must do things it hasn’t done ever before to be successful.” However, only 14% of CMOs state that their relationship with the CFO has increased over the last two years according to Forrester.
ANNUITAS
DECEMBER 23, 2014
This requires more than just pumping out content to fill various channels which 57 percent of marketers do “all the time” according to Forrester. Blog Buyer''s Journey Content marketing strategy Demand Generation Strategy Forrester' Blog Buyer''s Journey Content marketing strategy Demand Generation Strategy Forrester'
ANNUITAS
NOVEMBER 13, 2014
This is an issue that must be addressed given that according to Forrester, 96% of CMOs have stated that their departments are being asked to do things it has never been asked to do before. Blog ANNUITAS Enterprise B2B Demand Generation Study CEB content marketing Demand Generation Forrester marketing enablement'
ANNUITAS
AUGUST 5, 2014
of effectiveness mentioned above notwithstanding, Forrester also highlights the alternate reality in their July 2014 Study Compare Your B2B Content Marketing Maturity that shows 51% of those surveyed rated their Content Marketing Practice as mature, yet an overwhelming 85% say it is only somewhat effective.
ANNUITAS
MARCH 10, 2015
This post first ran on the Type A Communications blog September 30, 2014. The Business Marketing Association (BMA) and Forrester Research released their findings about the expanding role of marketing in B2B organizations. Blog agile marketing Carla Johnson modern marketers performance anxiety skill set Type A Communications'
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