Paul Gillin

MAY 25, 2010

I first noticed Jim Cahill’s blog four years ago, so it was a particular pleasure to meet him and hear his story. It took two years for Jim Cahill and Deb Franke to convince the management at Emerson Process Management that a blog was a good idea. And for a blog this specialized, the traffic is pretty impressive.

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Paul Gillin

JULY 19, 2013

What is surprising is the sudden popularity of corporate blogs. After stagnating at just above 20% for three years, use of corporate blogs has shot up to 34% of the Fortune 500 in the last two years. This comes just as many of the digerati are writing off blogs as yesterday’s news. That’s nearly a 50% increase.

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Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. A monthly editorial meeting was scheduled to review blog topics and assign writers.

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Paul Gillin

DECEMBER 15, 2010

According to founder Dave Vellante, the graphic hit Digg.com and traffic exploded. To that end, if you don’t agree with the placement of your “leaf&# on the tree, just “Like&# Eloqua on Facebook and tag yourself on the limb upon which you feel you belong. (We

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Paul Gillin

APRIL 13, 2011

Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. The average Facebook member has 130 Facebook friends. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail.

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Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. They include Indium Corp., Metrics also vary by objective.

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