B2B Marketing Traction

AUGUST 15, 2011

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” The wall on your Facebook company page offers a lot of opportunity. You are blogging, aren’t you? Automate this by linking a press release feed from your online service.

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show. Create a micro site for your presence at a show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. And, yes, this does work for B2B marketing!

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JANUARY 3, 2014

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Use of images and substantial articles or blog posts are the new winners. So it’s not that “content is king,” it’s that “substantial content is king.”

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

FEBRUARY 22, 2011

Are you getting more traffic, but no return on your investment in the form of sales revenue? How do you get web site visitors to convert to customers and generate sales? ” The visitor reads, “ Contact Us So We Can Annoy You With Our Sales Pitch! How do visitors behave? What do they click on from your home page?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

DECEMBER 9, 2014

If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. You can write some blog posts pre-launch that can become a thorough white paper for your launch. This is part of knowing your audience.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 12, 2012

The idea of a seller owning information that a buyer cannot access, with the power to make the sale happen when they seller wants it, is no longer real. I wrote about this in a previous blog post – please read Why Your B2B Marketing Needs a Hub and Spoke System. ). Google’s Zero Moment of Truth. a stimulus like an ad, 2.)

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100