Paul Gillin

JANUARY 16, 2012

The company already had a mix of stand-alone blogs, forums and wikis that had sprung up to address specific problems, but there was no integration between them. Community managers made it a point to emphasize the value of sharing, whether through blogs, forum posts or just bookmarks. Speak in terms that make business sense.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JANUARY 17, 2012

The Virtual Technical Information Exchange (VTIE) renders in cyberspace what used to be done with speeches, posters and conference calls. A private community of about 200 consumer-focused field sales reps and service engineers now post monthly blog-like summaries of field activity reports, customer wins and innovative marketing ideas.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JUNE 18, 2013

created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. Indium Corp. What social network is right for your business? Taming the big five.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 2, 2015

This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. Indium has created a creative and successful inbound marketing campaign that connects engineers to customers to solve problems in exchange for contact information. Here’s a roundup of what I’ve been musing about.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign. Here’s a sampling of what I’ve been talking about. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

FEBRUARY 7, 2011

By enabling customers to freely exchange experiences, CareOne helps shatter suspicions that dissuade people in debt from seeking professional help. One popular blog, My Journey out of Debt , is written entirely by customers. A busy online community has been a remarkably effective engine of growth. The Insight Dividend.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JANUARY 16, 2012

A Web-based office suite enables live documents to be exchanged between people with full audit tranils to show who worked on a document and when. New collaboration tools are now deployed internally via an app store metaphor in which bankers can order new products as if they were on Amazon. All back-end integration is handled in the cloud.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50