article thumbnail

Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Elasticity: The percentage of leads that achieve a certain stage after interacting with a specific engagement channel or content offer. Engagement channels should have one of three goals: acquire, nurture, or convert leads.

article thumbnail

Best Notebooks for Marketers: Our Picks of The Greatest Work Notebooks

Marketing 261

One potential flaw to keep in mind is the notebook has no elastic closure or pockets. . Miliko Transparent Hardcover. A few details that I find helpful include: A durable cover Table of contents Numbered pages Pagination Elastic strap Bookmarks A pocket feature Label stickers. Printer Paper.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

All the Different Types of Tests You Can Run on Your Site (+ When to Run Them)

Convert

It’s like multivariate testing on steroids, albeit with less transparency in interaction effects (thus, a lower learning potential). Essentially, this can tell you the elasticity of elements on your website, AKA do they even matter enough to focus your optimization efforts on? Or even further, their impact on blog conversions ?

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog's monthly average pageviews by 100% in three months. . . . Nandini Jammi. Jordie Black.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog’s monthly average pageviews by 100% in three months. Nandini Jammi. Jordie Black.

article thumbnail

Writing About Data: Using Statistics to Strengthen Storytelling Content

ClearVoice

If your content marketing client is asking you to take a data-driven approach to your next blog post or case study, you might be left wondering what to do. This independent non-profit based in Spain monitors public authorities and lobbies for transparency. Elasticity: This how much a change in one variable affects another.

article thumbnail

27 Ecommerce Landing Page Examples to Maximize Sales in 2020

Unbounce

Xpand is a no-tie, elastic shoelace system that can be installed on any shoe or boot to create adjustable, higher performing, fuss-free footwear. id": "block_5ddc3140b7e0b", "name": "acf/blog-cta", "data": { "blog_cta": 90404, "_blog_cta": "field_5cf8010a2bfcb" }, "align": "", "mode": "auto" } /-->. "id": Since raising $1.2