Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations
ANNUITAS
APRIL 19, 2022
Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Elasticity: The percentage of leads that achieve a certain stage after interacting with a specific engagement channel or content offer. Engagement channels should have one of three goals: acquire, nurture, or convert leads.
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