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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. Engagement channels should have one of three goals: acquire, nurture, or convert leads.

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Best Notebooks for Marketers: Our Picks of The Greatest Work Notebooks

Marketing 261

One of the best features of the Muji notebooks is the price — as low as $.90. One potential flaw to keep in mind is the notebook has no elastic closure or pockets. . Miliko Transparent Hardcover. The Muji notebooks are simple and well put together. Each notebook is built with high-quality paper that is smooth to write on.

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All the Different Types of Tests You Can Run on Your Site (+ When to Run Them)

Convert

This is especially common in product experimentation, where you can isolate cohorts based on their pricing tier, signup time, signup source, etc. It’s like multivariate testing on steroids, albeit with less transparency in interaction effects (thus, a lower learning potential). Or even further, their impact on blog conversions ?

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30 Women Shaping B2B Tech Marketing

SnapApp

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . We have to educate—and depending on your company's pricing strategy—often get potential customers all the way into a free trial or using the freemium product. Nandini Jammi. What's your biggest challenge as a B2B tech marketer?

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30 Women Shaping B2B Tech Marketing

SnapApp

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. We have to educate—and depending on your company’s pricing strategy—often get potential customers all the way into a free trial or using the freemium product. Nandini Jammi. What’s your biggest challenge as a B2B tech marketer?

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Writing About Data: Using Statistics to Strengthen Storytelling Content

ClearVoice

If your content marketing client is asking you to take a data-driven approach to your next blog post or case study, you might be left wondering what to do. This independent non-profit based in Spain monitors public authorities and lobbies for transparency. Elasticity: This how much a change in one variable affects another.

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27 Ecommerce Landing Page Examples to Maximize Sales in 2020

Unbounce

Xpand is a no-tie, elastic shoelace system that can be installed on any shoe or boot to create adjustable, higher performing, fuss-free footwear. id": "block_5ddc3140b7e0b", "name": "acf/blog-cta", "data": { "blog_cta": 90404, "_blog_cta": "field_5cf8010a2bfcb" }, "align": "", "mode": "auto" } /-->. "id": Since raising $1.2