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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. Google offers tools like their Keyword Planner where you can test your selected keywords and discover new ones that you may have missed.

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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. It also highlights that competition is stiff in search engine marketing. As marketers, we’re always looking for a way to get ahead of the competition.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. Many of these tools fall into the categories of general PPC management, bid management, or reporting. PPC Management Tools.

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Best of 2008: Search Engine Marketing

WebMarketCentral

Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? For example, "generates a cost per acquisition (CPA).competitive

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What B2B’s Need to Know About The Adwords Live Stream

EMagine B2B Blog

The event aired lunchtime on May 5th and while Google left much to be desired they also revealed some impressive new online advertising tools. You know the game – They hype up some sweet new tool just to keep the release date a secret. Let’s explore the soon to be released tools that I found most useful for B2B advertisers.

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How to Get Found on The Web

BenchmarkONE

Articles, landing pages, and blog posts are all prime places to sprinkle your keywords. Moving up the search rankings is hard, but not impossible. To keep up, publish consistent content, stay up to date on how the big search engines are keeping score, and adjust your approach accordingly. Search Engine Marketing (SEM).

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.